Link building has to be part of every search engine optimization project, no matter whether you’re dealing with a brand new or an aged website. Why? Because the number (and quality) of links coming to a website from others, and going out from your website to others is a major ranking signal. You could have […]
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If you’re a local business that uses Google My Business, you can now access the Posts feature. This feature allows you to post content directly on Google. The post will show up in the Google search results Knowledge Panel alongside your Google Business listing for a week. Let’s talk about how you can use this […]
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While it’s true that search engine optimization (SEO) and content marketing certainly overlap, it’s important to consider the fact that they are indeed, two separate disciplines. So, that brings us to the question of who should be optimizing the content… the SEO or the content writer? Of course, SEO and content marketing are closely related […]
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At the end of April 2017, Google announced it was doing its part to combat fake news with an algorithm update and a procedure change for managing the results for fake news content. Google refers to this type of content as “offensive or clearly misleading content.” Like any other algorithmic update, Google is aiming to […]
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Let’s face facts: in the digital media marketing world, there’s always room for improvement. The latest technology or tactic can change an entire marketing strategy and it’s important for marketing companies to be self-aware of their flaws. In the spirit of constructive criticism, I’d invite most SEO companies today to take a look in the […]
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Black hat SEO refers to using tactics that are against search engine terms of service to manipulate ranking. As the SEO industry has changed over the past couple of years, as Google and other search engines seek to improve search result quality to provide a better user experience and traditional black hat techniques are becoming […]
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The SEO industry is constantly changing as Google and other search engines seek to improve their user experience. One of the more recent changes we’re seeing is the rising popularity of voice search, particularly as it relates to local search. What used to be novelty is now a necessity as more consumers are on the […]
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Schema is a type of structured data. Structured data is information presented in a universally understood format. In terms of websites, this means search engine bots are able to tell what a page is about and what elements it contains with greater ease. In return, searchers get more useful results, creating a better user experience. […]
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Link building is an important part of SEO, since Google and other search engines look at the number of domains linking to your website. Broken link building is one of many link building tactics. Though it sounds like it could be a little black hat based on the name, it is actually an effective white […]
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If you’ve got a website, chances are you’re using Google Analytics to get information about the traffic that’s visiting it. If you’re not, you should be. I’m going to assume you’ve already got the tracking code installed on your website, so if that’s not the case, learn how to do it here. It’ll take about […]
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