Unique Blog Post Ideas to Keep Your Audience Engaged - Eric Sachs SEO

Unique Blog Post Ideas to Keep Your Audience Engaged

Consistently coming up with engaging and unique blog post ideas can be a struggle, especially when it feels like you have covered everything. with millions of blogs across the internet covering nearly any topic you can imagine, it doesn’t seem like anything is unique anymore. So, how can you write fresh, search engine optimized content […]

Read More

Like Eric on Facebook

How to Create 50+ Pieces of Content Every Day - Eric Sachs SEO

How to Create 50+ Pieces of Content Every Day

If you want your brand to stick around a while, you’ll need to have plenty of content ready to go every day. You’ll need content for your social media channels, content for your email subscribers, for your advertising campaigns, for your blog, for other publications so you can establish credibility, and so on. If you’re […]

Read More
Structuring Your Content for Accessibility - Eric Sachs SEO

Structuring Your Content for Accessibility

Structuring your content for accessibility requires some formatting and technical adjustments to your text-based, audio, and video content. On your website or social media, accessible content means people with visual and other impairments are able to access your content and understand it. Additionally, Google and other search engines love accessibly structured content and may prioritize […]

Read More
Content vs. Content Marketing - Eric Sachs SEO

Content vs. Content Marketing

Believe it or not, there are still some people who think content and content marketing are the same thing. Going beyond the definition, the difference lies in the difference between content creation and the practice of content marketing. White papers, webinars, and e-books are not content marketing. Ads aren’t content marketing. Your social media posts […]

Read More
Finding Your True Local Competition - Eric Sachs SEO

Finding Your True Local Competition

Understanding exactly who the local competition is these days is harder than ever before. No longer can saying, “you’ve achieved #1 in Google for these keywords” be all you focus on. Why? Because Google alters search results for people based on their location and other factors, to create a more personalized browsing experience. Ranking tools […]

Read More
What is Hyper-Personalization in Marketing? - Eric Sachs SEO

What is Hyper-Personalization in Marketing?

Today’s consumers demand more from the companies they do business with. They don’t want blanket offers or experiences – they want things personalized to them. In fact, 79% of consumers say they’re only likely to use a brand promotion if the promotion is tailored to them based on previous interactions with the brand. And by […]

Read More
Are E-Commerce Platforms Really Worth It? - Eric Sachs SEO

Are E-Commerce Platforms Really Worth It?

E-commerce platforms are constantly evolving. What started as a method for listing products on HTML sites back in the ‘90s has now become a highly-technical industry full of some of the most advanced, automated tools in marketing. It’s no secret that modern e-commerce platforms can make it a heck of a lot easier to market […]

Read More
Is Your Website Content Relevant, or Boring? - Eric Sachs SEO

Is Your Website Content Relevant, or Boring?

You’ve probably heard a million times that “content is king” and that you need to create as much of it as possible for your website and other online platforms. Content isn’t worth anything, though, if it isn’t high-quality and relevant to your goals and message. Your audience needs to find it useful and applicable to […]

Read More