GIF Engine Optimization 101

Chances are if you’re reading this, you know about SEO, or you want to learn more about how it can help your website get more traffic and help you make more money. Today, I’d like to talk to you about a different kind of search engine – the GIF search engine. If you’re familiar with […]

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Google Explains How to Use Headings for SEO

Headings help readers who scan through to know what to expect when reading an article. Headings also play a heavy role in SEO presence, but not necessarily for the reason you may think. Google uses H1, H2, and other HTML headings in a specific way for displaying articles in searches on its platform. When Google […]

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January 2020 Google Core Update

On January 13th, 2020, Google announced that its first core update of the year would be rolling out that day. It’s important to remember that as with any other core update, there’s nothing necessarily wrong with the pages that drop in rankings after week or update. They are just being reassessed against content that has […]

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Using Schema to Create Google Actions

Recently, Google announced that publishers can now create Google Actions from web content with schema markup. Google Actions are a great way for brands to get more mileage out of their SEO strategy while offering another chance to reach searchers organically. Optimizing your website for newer SEO features such as Google Actions and Rich Results […]

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New Snippet Settings Make Controlling Listings Easier - Eric Sachs SEO

New Snippet Settings Make Controlling Listings Easier

Google has added new snippet settings that allow webmasters to control how Google search displays their listings. The settings work either through a set of robots meta tags or an HTML attribute. New Meta Tags to Settings Snippets “Nosnippet” –  This old option has not changed. It allows webmasters to specify that they do not […]

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Google Quality Raters Guidelines Updated - Eric Sachs SEO

Google Quality Raters Guidelines Updated

Google recently published new Quality Raters Guidelines. Within it you’ll find significant changes to the “Quality Raters Guidelines” section and additional new areas of focus. In this blog post, we’ll track the changes and how they may influence search engine optimization trends. Something that’s important to notice that many people use these guidelines for tips […]

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Rank and Rent Lead Generation

Rank and rent refers to a digital marketing strategy that involves building a site and nurturing it until it becomes visible to the search engines. When it achieves a high local rank, you then rent it out to a business who is interested in acquiring new leads. You collect profits from all the business leads […]

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All About Backlink Hotspots - Eric Sachs SEO

All About Backlink Hotspots

Learning about backlink hotspots can help you expand on your content strategy to support content. It’s something that’s existed for a while, but we don’t hear many people talking about. What is a Link Hotspot? Link hotspots are pages on a site that gets links in larger volumes and consistent rates than others. For most […]

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