Seo Consulting For
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Email: eric@sachsmarketinggroup.com

 

 

SEO Consulting for Entrepreneurs: From Invisible to Page One Ranking

 

In the world of online search, there’s one golden rule: if Google doesn’t know who you are, no one does. It’s no surprise that everyone wants to be on the first page of Google. The real question is: how do you get there?

While there’s no ‘quick fix’ that can guarantee top search engine placement, using the right tools can make tangible results and ROI inevitable. And no tool in the digital media landscape is more powerful than the marketing discipline known as Search Engine Optimization.

SEO Explained

Google doesn’t randomly organize search engine results. Search engines use complex algorithms to determine what websites belong at the top. Search Engine Optimization – or SEO – revolves around leveraging these algorithms and growing your visibility when it comes to search engines. SEO embraces both the creative and technical components of online marketing, with the goal of:
  • Improving Rankings
  • Driving Traffic
  • Increasing Online Presence
SEO is the key to consistent relevancy and growth online. Search engines are constantly trying to provide better results for their users, and SEO mastery is the best chance that business owners have to convince Google to rank their website higher. Essentially, SEO is the process of making your website more appealing to the search engines. It involves many factors, including but not limited to:
  • Keywords: Using the right keywords means getting more search engine traffic. Google tracks the keywords used on your page, with title tags being seen as one of the most relevant signals. Google also considers the meta description tag when deciding if a page is worth a searcher’s time. In fact, even the H1 tags and text of your webpages will be taken into consideration.
  • Links: Linking to sites that search engines already trust has the potential to improve your PageRank. Of course, too many outbound links (or irrelevant ones) can end up hurting your page’s search visibility. The number of links to your page from other websites is just as important.
  • Duplicate Content: One of the cardinal sins of SEO, having duplicate content can have massive ramifications on your page ranking. Creating original copy for each individual page is a must if you expect to rank highly on Google’s search results.
  • Image Optimization: Copy is important, but it’s also important that your images are optimized for the user experience. The proper use of captions and descriptions can help quite a bit here.
  • Content Updates: There’s no getting around the fact that Google wants to provide their users with the most relevant content. If your site lacks a consistent upload schedule or the pages on your site aren’t edited with some frequency, your online presence can end up suffering.
There are more than 200 ranking factors that search engines use to determine ranking for any keyword. While the algorithms that determine ranking are held under lock and key, experienced marketers have conducted tests and analyzed data to learn what works and what doesn’t.

Why Do I Need SEO?

Whether your site provides content, products, information or services, search engines are still the dominant method of navigation for most internet users. That means that if you want to maximize your visibility, sites like Google offer extraordinary value. Effective SEO guarantees that Google will provide your business with better visibility in the form of targeted traffic. Without top-notch SEO, search engines will have a harder time finding your site and adding your content to their databases. And when it comes to understanding the ¬¬current trends and best practices of SEO, no one knows how to create long-term growth like Eric.

What You’ll Learn

Once you’ve brought Eric onboard, he’ll teach you the most important components of a successful SEO campaign, like:

  • keyword-researchKeyword Research: If you’re not familiar with the world of keyword research, it’s easy to get overwhelmed and frustrated. Eric’s method of analysis goes beyond at any single metric, instead prioritizing critical search/user behavior and keyword intent. High converting and competitive keywords are also taken into account.
  • website-structuresWebsite Structure: Eric will perform an in-depth analysis of your site’s on-page optimization and identify the problem areas for your site, taking your goals into account. Beyond that, Eric will offer redesign guidance to ensure that if you decide to redesign your site, your ranking won’t be negatively impacted.
  • content-marketingContent Marketing: SEO is about more than just metrics. With Eric’s holistic approach to SEO Consulting, you’ll see that sustainable changes revolve around your ability to combine strong website design with high-quality content.
  • social-media-presenceSocial Media Presence: The most important thing to understand about the digital media landscape is that it’s always shifting. To avoid becoming irrelevant, your website needs to find ways to combine the swiftness of social media with the depth of SEO.
  • link-buildingLink Building: So, you need natural, high-quality links. Most SEO consultants put their link building efforts on autopilot. Eric carefully crafts pitches, content and submissions with your business and your long-term goals in mind. If you don’t have enough linkable content on your site, Eric will work with you to raise the quality of your site.
  • online-directoriesSoftware Recommendations: The SEO industry is filled with a variety of different software solutions designed to help you track, analyze and improve your keyword rankings. Eric’s seen it all, which means he knows what tools are worth your time – and what to avoid.

Eric is a nationally recognized SEO expert who has guest-written for digital marketing and entrepreneurial sites, like the ones below:

  • social-media-examiner
  • social-media-today
  • business-2-community
  • sem-rush
  • tweak-your-biz
  • spin-sucks
  • crowd-reviews
  • growmap
  • design-crowd

Who is Eric?

Ten years ago Eric Sachs began his career in internet marketing, first in affiliate work and then as the Director of Marketing for a Southern California lead generation company. He always felt he was able to fill a missing piece in the digital marketing space, and in 2010 he created Sachs Marketing Group.

Eric's company has been recognized by Entrepreneur360 as one of the best Entrepreneurial Companies in America and was included on Inc5000 2016 list, as well as leading “best of SEO” lists from Top SEOs, Clutch, 10 Best SEO, and more.

Since then he has focused on being of service to business owners - helping to better position them in the eyes of their audiences. Eric is a self-taught, nationally recognized SEO expert who helps businesses revolutionize their online marketing efforts. He's available for training and consulting with marketing departments or businesses looking to increase their online reach and grow their brands with SEO.

Eric’s Approach to SEO

As the head of a successful marketing company, Eric lives and breathes effective marketing strategy. But Eric’s approach goes beyond solving any problems your website might have.

From the moment you start working with him, Eric will focus on understanding the framework of your business. Your existing website, your competitors, your goals...all of it will be taken into consideration and used to create meaningful change for your business.

Eric’s SEO efforts have turned his own business into an award-winning company, recognized by big brands like these:

  • forbes
  • entrepreneur
  • inc-5000
  • top-seos
  • clutch
  • best-seos

Contact Eric now for a consulting quote at (818) 889-3232 or eric@sachsmarketinggroup.com.