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Mastering Voice Search for Your SEO Strategy

The SEO industry is constantly changing as Google and other search engines seek to improve their user experience. One of the more recent changes we’re seeing is the rising popularity of voice search, particularly as it relates to local search. What used to be novelty is now a necessity as more consumers are on the […]

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To Use a CDN or Not to Use a CDN

A content delivery network, or CDN, is a global network of servers. They are spread out across the world, and are responsible for a relatively large chunk of all traffic online. They server as the hosting space for static web elements, which ensures the dynamic elements of your website are served quickly, resulting in a […]

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Schema Markup Guide

Schema is a type of structured data. Structured data is information presented in a universally understood format. In terms of websites, this means search engine bots are able to tell what a page is about and what elements it contains with greater ease. In return, searchers get more useful results, creating a better user experience. […]

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How to Reach the Entrepreneur Community

The entrepreneur community is massive. With the world moving ever-closer to the “gig economy,” more people than ever are choosing to make the jump into self-employment and self-run businesses. That network can be a significant source of support and value – but only if you reach them the right way. As entrepreneurs, we all know […]

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What is Broken Link Building?

Link building is an important part of SEO, since Google and other search engines look at the number of domains linking to your website. Broken link building is one of many link building tactics. Though it sounds like it could be a little black hat based on the name, it is actually an effective white […]

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Guide to Using Google Analytics to Improve Your SEO

If you’ve got a website, chances are you’re using Google Analytics to get information about the traffic that’s visiting it. If you’re not, you should be. I’m going to assume you’ve already got the tracking code installed on your website, so if that’s not the case, learn how to do it here. It’ll take about […]

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