Both Google pay-per-click ads (PPC) and Facebook Ads are powerful advertising platforms. When executed well, they can cater to nearly every type of business. In terms of paid channels, these two are the main contenders. Whether one platform is better than the other in delivering a solid return on investment continues to be a question […]
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Recently, Google announced that publishers can now create Google Actions from web content with schema markup. Google Actions are a great way for brands to get more mileage out of their SEO strategy while offering another chance to reach searchers organically. Optimizing your website for newer SEO features such as Google Actions and Rich Results […]
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Consistently coming up with engaging and unique blog post ideas can be a struggle, especially when it feels like you have covered everything. with millions of blogs across the internet covering nearly any topic you can imagine, it doesn’t seem like anything is unique anymore. So, how can you write fresh, search engine optimized content […]
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If you want your brand to stick around a while, you’ll need to have plenty of content ready to go every day. You’ll need content for your social media channels, content for your email subscribers, for your advertising campaigns, for your blog, for other publications so you can establish credibility, and so on. If you’re […]
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A strong headline will draw someone in. A hook will entice someone to keep reading. And a well-placed visual keeps you focused and will help you remember the content long after you forgotten the words you read. The images will captivate your audience but using video visual content goes beyond this. You can also use […]
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Taking a periodic look at data inside Google Analytics is vital to understanding how well you are meeting your goals and objectives. However, as you look at the data, it can be challenging to remember exactly what was going on on certain days. You may see a spike in traffic related to a specific campaign, […]
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Structuring your content for accessibility requires some formatting and technical adjustments to your text-based, audio, and video content. On your website or social media, accessible content means people with visual and other impairments are able to access your content and understand it. Additionally, Google and other search engines love accessibly structured content and may prioritize […]
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In today’s fast-paced, hyper-connected world, it seems everyone is on social media. On the surface, it makes digital marketing appear to be the ultimate medium for marketers. The issue with that assumption is that digital advertising fulfills consumer demand that has already been created by another source. With traditional forms of media such as direct […]
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When you ask marketers what their biggest challenges are, it’s no surprise to hear that many of them say “content promotion.” Getting links and social media shares is becoming more of a struggle for even the most popular blogs. So, what can you do to promote your content more effectively? That’s where a pre-outreach strategy […]
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Google has added new snippet settings that allow webmasters to control how Google search displays their listings. The settings work either through a set of robots meta tags or an HTML attribute. New Meta Tags to Settings Snippets “Nosnippet” – This old option has not changed. It allows webmasters to specify that they do not […]
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