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How to Market to Gen Z Without Social Media - Eric Sachs SEO

How to Market to Gen Z Without Social Media

For years, social media has been a critical communication channel. While many marketers believe they’d never see the day, the reality is that social media use is on the decline. Teens and young adults have been on social media since the advent of Facebook, the beginning of Twitter, and the invention of several other channels […]

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Google Quality Raters Guidelines Updated - Eric Sachs SEO

Google Quality Raters Guidelines Updated

Google recently published new Quality Raters Guidelines. Within it you’ll find significant changes to the “Quality Raters Guidelines” section and additional new areas of focus. In this blog post, we’ll track the changes and how they may influence search engine optimization trends. Something that’s important to notice that many people use these guidelines for tips […]

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How to Survive Algorithm Changes, Straight from Google - Eric Sachs SEO

How to Survive Algorithm Changes – Straight from Google

In case you aren’t aware, Google makes changes to its algorithm on a regular basis. In fact, in just one year’s time, Google recently made 3,200 changes to its search algorithm. People often sweat the major announcements regarding algorithm changes, such as the August 2019 one about Google core updates. However, there’s really no need […]

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Amazon Ads 101

Any savvy marketer knows that a digital presence is necessary in today’s overcrowded marketplace. Your business simply can’t survive if you’re not promoting your product online. In order to reach potential customers, you must target the types of media they frequent most. Amazon is definitely one of those places. In fact, there are currently more […]

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Rank and Rent Lead Generation

Rank and rent refers to a digital marketing strategy that involves building a site and nurturing it until it becomes visible to the search engines. When it achieves a high local rank, you then rent it out to a business who is interested in acquiring new leads. You collect profits from all the business leads […]

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Content vs. Content Marketing - Eric Sachs SEO

Content vs. Content Marketing

Believe it or not, there are still some people who think content and content marketing are the same thing. Going beyond the definition, the difference lies in the difference between content creation and the practice of content marketing. White papers, webinars, and e-books are not content marketing. Ads aren’t content marketing. Your social media posts […]

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All About Backlink Hotspots - Eric Sachs SEO

All About Backlink Hotspots

Learning about backlink hotspots can help you expand on your content strategy to support content. It’s something that’s existed for a while, but we don’t hear many people talking about. What is a Link Hotspot? Link hotspots are pages on a site that gets links in larger volumes and consistent rates than others. For most […]

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Building a Behavioral Design Social Media Strategy - Eric Sachs SEO

Building a Behavioral Design Social Media Strategy

Behavioral design is marketing that gets people to take action. You use neurological and behavioral insights to develop customer interactions and psychologically influence or change their behavior. Here are some tips you can use to incorporate behavioral design into your social media strategy. Market to a State of Mind Behavioral design aims to influence behavior […]

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Changes to the Wayback Machine - Eric Sachs SEO

Changes to the Wayback Machine

If you’ve ever wanted to see what a website used to look like or what a domain used to have on it before you buy, you can use the Internet Archive’s Wayback Machine. What is the Wayback Machine? The Wayback Machine, first launched in 2001, is a highly useful archive of the World Wide Web. […]

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