Do you know what percentage of your search traffic comes from your top 10 pages? When’s the last time you looked? Chances are, it’s a pretty big part of your total monthly website traffic. The older your website is and the more content it has on it, the less those 10 pages tend to account […]
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Google has officially announced that GoogleBot will no longer obey robots.txt directives related to indexing. If you are a publisher relying on robots.txt and no index directives, you have until September 1st 2019 to remove it and start using an alternative. Why the Change? Google will no longer support the directive because it’s not an […]
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Reaching macro-influencer status in itself is difficult and time consuming. You have to produce quality content that attracts followers, build your following, interact with your followers, and adapt to a variety of algorithm changes. For those of us who are following those influencers, it can feel like everyone’s doing the same thing – and that’s […]
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For a successful digital marketing campaign, you must align your marketing strategy with the customer journey so that you can reach your audience and then guide them from discovery to conversion. If you’re not working to support the customer journey, you’ll struggle to get conversions – and without conversions, you’ll have a terrible return on […]
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In a move very unlike the search engine giant, Google announced a broad core update in June, before it actually happened. The update will continue to roll out for a while, and as of this writing, there’s no indication when it will be complete. It’s still too early to determine the full impact of the […]
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In 2008, we saw the stock market crash, suffering one of the largest points losses in history – and holding the record for the largest drop until 2018. For many, starting a business during this time ended up being a mistake, but in the case of SEO and direct marketing, economic downturns make it possible […]
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Every year, Google hosts their I/O Conference, bringing together developers from around the world to learn from Google experts, and get an early look at the latest developer projects. One of the most interesting takeaways from the 2019 I/O Conference was the revelation that Google will be (and in some cases, already is!) showing podcasts […]
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One of the most important, yet frustrating jobs as an SEO is to develop keyword lists for clients. There’s a lot of time and effort that goes into producing a powerful keyword list, and having a good one can be the difference between seeing the big picture, or just a small piece of it. This […]
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In May 2019, Google updated the Search Quality Evaluator Guidelines again, for the first time since July 2018. The new version of the guidelines added in more detailed instructions about content creator expertise and interstitial pages, and adds “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within the Page Quality in certain areas. Quality raters are expected to follow […]
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If you build it, they will come just doesn’t work when it comes to websites and online businesses. With so much out there, you have to make sure people know you’re there, and that means taking action to promote your website. Sure, you can invest in social media advertising and search engine optimization, but there […]
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