Google Analytics is a highly valuable free tool that helps you learn about the people who are visiting your website and what they are doing while they are there. Over on my agency blog, I’ve written a post about using Google Analytics to track social media campaigns, but this one’s a bit different because rather […]
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Understanding exactly who the local competition is these days is harder than ever before. No longer can saying, “you’ve achieved #1 in Google for these keywords” be all you focus on. Why? Because Google alters search results for people based on their location and other factors, to create a more personalized browsing experience. Ranking tools […]
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Working with influencers isn’t without problems. They do have large audiences and know how to create awesome planned candid (plandid) shots on Instagram, but they also have a mind of their own. That means they can do and say things that cause sponsors great angst about working with them. We’ve seen it happened with PewDiePie […]
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Images are a vital part of the online experience, as visual content produces better recall, people follow visual instructions better than written ones, and increases engagement on Facebook and Twitter. But, not all images we see online are created equally. Without proper optimization, the huge file sizes can disrupt load time. Here’s a quick and […]
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To be successful with your SEO campaigns today, the most important thing to consider is user intent. Behind every search, there is an intention. People are looking for something in particular when they search, whether it’s the answers to their problems, information about available services, or sources for a product they want. If you want […]
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Facebook has a user base of over 2 billion people, and because of that, it’s one of the most powerful social media platforms for marketing your business. If you’re still not there, you’d better get a move on, because I am willing to bet your competition is there, since there are more than 60 million […]
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Today’s consumers demand more from the companies they do business with. They don’t want blanket offers or experiences – they want things personalized to them. In fact, 79% of consumers say they’re only likely to use a brand promotion if the promotion is tailored to them based on previous interactions with the brand. And by […]
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If you’re nailing your business here in the United States and feel like it’s time to expand your brand to an international market, then it’s time to create your global SEO strategy. To be successful with SEO in other countries, it takes more than translating your website and letting people select the language they prefer […]
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There’s no doubt about it. Facebook is a pay-to-play platform when it comes to advertising your business. Organic reach is at an all-time low and only those who are spending at least a little bit of money are gaining real traction and visibility. If you have a tight budget, that’s a problem. Even the littlest […]
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There was a time in the not-so-distant past when internet marketers were flooding the internet with “guest blogs.” These articles were comprised of niche-related content stuffed with keywords and often, of little actual substance. Marketers would then use them to fish for backlinks to websites. Things have changed, but back then there were often massive […]
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