Expertise. Authoritativeness. Trustworthiness. These three components make up the E-A-T acronym, one of the most important acronyms you need to keep in mind when you are developing your website’s SEO campaign. The concept of E-A-T was first introduced back in 2014. Quite by accident, actually. Someone accidentally leaked some of Google’s Search Quality Guidelines and […]
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Google confirmed back in early August, via a tweet by Danny Sullivan, that the brand new Google broad core update had officially rolled out. While broad core updates come out several times per year, this most recent change is almost as major as Panda and Penguin were when they first rolled out. As you might […]
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A lot of small businesses tend to place a lot of emphasis on the development of their websites and, subsequently, their SEO efforts. While your website is a critical element to your SEO strategy, claiming your Google My Business (GMB) listing can make a huge difference to your organic ranking and website traffic as well […]
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Hell hath no fury for a marketer like a manual penalty from Google. As an SEO expert, I often find myself cleaning up issues for clients who find themselves at the mercy of penalties. Often, these penalties stem from actions taken by black hat SEO experts who promise the world, yet deliver little in the […]
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Those who don’t hang out in a lot of Facebook groups may be unfamiliar with Instagram engagement pods. In short, engagement pods are either groups on Facebook or chat groups within the Instagram platform within which all members have agreed to like or comment on each other’s posts every day. The technique was considered a […]
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Google is now actively practicing mobile-first indexing. That means the search engine giant is actively showing preference to websites that mobile-optimize well across a wide variety of devices. Unfortunately, not every website was (or is) ready for this change; a long list of businesses still don’t mobile-optimize because they just don’t see it as being […]
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If you’ve been in SEO for any length of time, you know search engines can index PDFs, also known as Portable Document Format. But, just because you can do something, doesn’t mean you should do it. Let’s take a look at the pros and cons of using PDFs, and making sure they are as SEO […]
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Even the most talented content marketers and writers struggle with one of the most essential parts of creating successful content – keyword research. Sure, there are several tools out there to help make the job easier, but for many, it’s a monotonous task and you can never really be sure you chose the best possible […]
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A redirect tells search engines and users to a different URL from the one they originally asked for. They are necessary when making changes to a website’s URL structure, or when moving content from one domain to another. You can use them to associate common web conventions (http://, www., and so on) with one another […]
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Last week, I wrote a post with 9 solid link building methods to help you strengthen your SEO. This week, I decided to continue that with a list of eight more options. Even with the 17 of them together, there are still countless other ways you can build links. Some are fairly quick, while others […]
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