6 Reasons Your Pay Per Click Campaigns Are Failing - Eric Sachs SEO

6 Reasons Your Pay Per Click Campaigns Are Failing

Not getting the results you hoped for from your PPC campaigns? Seeing either little-to-no results or high costs per click? While it’s easy to blame the niche or the internet as a whole, the reality is most of the reasons you aren’t seeing a return on investment (ROI) are things you can control. I’ll help […]

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Conversion Optimization Made Easy - Eric Sachs SEO

Conversion Optimization Made Easy

It’s one thing to drive traffic to your website; it’s another entirely to convince the people who visit your homepage or your landing page to take a very specific, desired action. Even the most sought-after products and hot ticket businesses struggle in this area sometimes; that’s where conversion optimization comes in. If you’re not familiar […]

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Setting S.M.A.R.T. Goals for Your SEO

Understanding SEO is one thing, but setting actual goals beyond “organic traffic” is another. They key is to make sure you are setting S.M.A.R.T. goals – goals that are realistic and purposeful. Making sure your goals are properly focused will ensure your company vision meshes well and is incorporated into your overall marketing strategy. But […]

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7 Keyword Research Tips for Marketers - Eric Sachs SEO

7 Keyword Research Tips for Marketers

It doesn’t matter if you are marketing for a large national brand, a small local business, or a privately owned blog that’s just looking to gain a little bit of traction. One of the first things you need to do before starting any sort of campaign – paid or organic – is keyword research. While […]

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Link Building 101: How to Soothe the Skeptics - Eric Sachs SEO

Link Building 101: How to Soothe the Skeptics

I’m not going to lie; link building isn’t as easy as it was a couple of years ago. Of course, that’s not really bad news – we’re now better focused on creating quality backlinks on relevant websites in the industry than ever before. The problem is that your average website owner or blogger (someone involved […]

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6 Major Content SEO Trends to Watch in Q3 and Q4 2018

6 Major Content SEO Trends to Watch in Q3 and Q4 2018

It’s hard to believe we’re already part of the way through summer, and really, the year. In just six months, I’ve witnessed one of the biggest shifts in SEO and digital marketing in years – all because technology is finally catching up with the human desire for more information. But don’t expect those changes to […]

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