There is really no reason at all for any brand to not be on some form of social media platform for marketing benefits. The reality is that Facebook, Twitter, Instagram, and LinkedIn aren’t the only platforms out there – they’re just the most common. But what about other non-standard options? Not only do they exist, […]
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Visit any website and you’re bound to find an “About” or “About Us” page. I don’t know about you, but I love reading this particular piece of content. It gives me a great sense of where a company came from, how it was conceived or inspired, and what the overall mission is. …Except, of course, […]
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I’d like to preface this post by reminding you all that I’m not a lawyer. If you have any doubt as to whether or not your website’s online presence is in compliance with ADA law, please consult your lawyer. That said, most of us want to make visiting our business a great experience for people […]
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Not getting the results you hoped for from your PPC campaigns? Seeing either little-to-no results or high costs per click? While it’s easy to blame the niche or the internet as a whole, the reality is most of the reasons you aren’t seeing a return on investment (ROI) are things you can control. I’ll help […]
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Let‘s preface this article with a small task (no hard labor, we promise). Bring up Google search; type in “how to tie a shoe.” Hit search. Now, look at the top of the page. Instead of showing regular results when people ask “how to” questions, Google now includes the featured snippet — a clear, concise […]
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As a business owner, you know the importance of having creative content on hand for your social media pages. That said, it isn’t always affordable to hire an outside social consultant or graphic designer — especially in the early stages. The good news is there are a ton of easy-to-use, effective online graphic design tools […]
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It’s one thing to drive traffic to your website; it’s another entirely to convince the people who visit your homepage or your landing page to take a very specific, desired action. Even the most sought-after products and hot ticket businesses struggle in this area sometimes; that’s where conversion optimization comes in. If you’re not familiar […]
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Many entrepreneurs feel like they have to do everything alone – including coming up with new ideas, making customer profiles, marketing and developing new products. The evolution of the internet and digital marketing makes it a lot easier for businesses to get input from others via crowdsourcing. No matter what your cause or need, this […]
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One thing is for sure: the social media world is ever-evolving and there is no sign of a slow-down in sight. There were a lot of changes in 2018, each providing a lesson and a great deal of insight on how the public perceives and uses available platforms. But as far as changes go, some […]
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We’ve all had it happen at least once — the dreaded ding of a new notification that declares your Facebook ad was denied. It usually comes with a vague comment about following Facebook’s ad rules. Sometimes (if you’re lucky), you’ll get an equally confusing comment about what part of the guidelines you may or may […]
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