Not getting the results you hoped for from your PPC campaigns? Seeing either little-to-no results or high costs per click? While it’s easy to blame the niche or the internet as a whole, the reality is most of the reasons you aren’t seeing a return on investment (ROI) are things you can control. I’ll help […]
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Let‘s preface this article with a small task (no hard labor, we promise). Bring up Google search; type in “how to tie a shoe.” Hit search. Now, look at the top of the page. Instead of showing regular results when people ask “how to” questions, Google now includes the featured snippet — a clear, concise […]
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Websites aren’t “set it and forget it” marketing tools. They need constant attention, ranging from technical function to the regular review of content. Speed, storage, SEO, and content relevancy are critical to ensuring that the right person sees your content at the right time — without becoming frustrated by endless loading delays. In fact, a […]
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Understanding SEO is one thing, but setting actual goals beyond “organic traffic” is another. They key is to make sure you are setting S.M.A.R.T. goals – goals that are realistic and purposeful. Making sure your goals are properly focused will ensure your company vision meshes well and is incorporated into your overall marketing strategy. But […]
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Expertise. Authoritativeness. Trustworthiness. These three components make up the E-A-T acronym, one of the most important acronyms you need to keep in mind when you are developing your website’s SEO campaign. The concept of E-A-T was first introduced back in 2014. Quite by accident, actually. Someone accidentally leaked some of Google’s Search Quality Guidelines and […]
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In November, Google started using mobile-first indexing. This move is the first stage of the death of the desktop in terms of ranking sites. Under this process, Google looks at the mobile version of your website first to determine the ranking, and then falls back to the desktop version when it cannot locate a mobile […]
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