Learning about backlink hotspots can help you expand on your content strategy to support content. It’s something that’s existed for a while, but we don’t hear many people talking about. What is a Link Hotspot? Link hotspots are pages on a site that gets links in larger volumes and consistent rates than others. For most […]
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Do you know what percentage of your search traffic comes from your top 10 pages? When’s the last time you looked? Chances are, it’s a pretty big part of your total monthly website traffic. The older your website is and the more content it has on it, the less those 10 pages tend to account […]
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In a move very unlike the search engine giant, Google announced a broad core update in June, before it actually happened. The update will continue to roll out for a while, and as of this writing, there’s no indication when it will be complete. It’s still too early to determine the full impact of the […]
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In 2008, we saw the stock market crash, suffering one of the largest points losses in history – and holding the record for the largest drop until 2018. For many, starting a business during this time ended up being a mistake, but in the case of SEO and direct marketing, economic downturns make it possible […]
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Every year, Google hosts their I/O Conference, bringing together developers from around the world to learn from Google experts, and get an early look at the latest developer projects. One of the most interesting takeaways from the 2019 I/O Conference was the revelation that Google will be (and in some cases, already is!) showing podcasts […]
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One of the most important, yet frustrating jobs as an SEO is to develop keyword lists for clients. There’s a lot of time and effort that goes into producing a powerful keyword list, and having a good one can be the difference between seeing the big picture, or just a small piece of it. This […]
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In May 2019, Google updated the Search Quality Evaluator Guidelines again, for the first time since July 2018. The new version of the guidelines added in more detailed instructions about content creator expertise and interstitial pages, and adds “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within the Page Quality in certain areas. Quality raters are expected to follow […]
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Understanding exactly who the local competition is these days is harder than ever before. No longer can saying, “you’ve achieved #1 in Google for these keywords” be all you focus on. Why? Because Google alters search results for people based on their location and other factors, to create a more personalized browsing experience. Ranking tools […]
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Images are a vital part of the online experience, as visual content produces better recall, people follow visual instructions better than written ones, and increases engagement on Facebook and Twitter. But, not all images we see online are created equally. Without proper optimization, the huge file sizes can disrupt load time. Here’s a quick and […]
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If you’re nailing your business here in the United States and feel like it’s time to expand your brand to an international market, then it’s time to create your global SEO strategy. To be successful with SEO in other countries, it takes more than translating your website and letting people select the language they prefer […]
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