Reaching macro-influencer status in itself is difficult and time consuming. You have to produce quality content that attracts followers, build your following, interact with your followers, and adapt to a variety of algorithm changes. For those of us who are following those influencers, it can feel like everyone’s doing the same thing – and that’s […]
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For a successful digital marketing campaign, you must align your marketing strategy with the customer journey so that you can reach your audience and then guide them from discovery to conversion. If you’re not working to support the customer journey, you’ll struggle to get conversions – and without conversions, you’ll have a terrible return on […]
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In 2008, we saw the stock market crash, suffering one of the largest points losses in history – and holding the record for the largest drop until 2018. For many, starting a business during this time ended up being a mistake, but in the case of SEO and direct marketing, economic downturns make it possible […]
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Google Analytics is a highly valuable free tool that helps you learn about the people who are visiting your website and what they are doing while they are there. Over on my agency blog, I’ve written a post about using Google Analytics to track social media campaigns, but this one’s a bit different because rather […]
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Visit any website and you’re bound to find an “About” or “About Us” page. I don’t know about you, but I love reading this particular piece of content. It gives me a great sense of where a company came from, how it was conceived or inspired, and what the overall mission is. …Except, of course, […]
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As a business owner, you know the importance of having creative content on hand for your social media pages. That said, it isn’t always affordable to hire an outside social consultant or graphic designer — especially in the early stages. The good news is there are a ton of easy-to-use, effective online graphic design tools […]
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Websites aren’t “set it and forget it” marketing tools. They need constant attention, ranging from technical function to the regular review of content. Speed, storage, SEO, and content relevancy are critical to ensuring that the right person sees your content at the right time — without becoming frustrated by endless loading delays. In fact, a […]
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It doesn’t matter if you are marketing for a large national brand, a small local business, or a privately owned blog that’s just looking to gain a little bit of traction. One of the first things you need to do before starting any sort of campaign – paid or organic – is keyword research. While […]
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