Not getting the results you hoped for from your PPC campaigns? Seeing either little-to-no results or high costs per click? While it’s easy to blame the niche or the internet as a whole, the reality is most of the reasons you aren’t seeing a return on investment (ROI) are things you can control. I’ll help […]
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Let‘s preface this article with a small task (no hard labor, we promise). Bring up Google search; type in “how to tie a shoe.” Hit search. Now, look at the top of the page. Instead of showing regular results when people ask “how to” questions, Google now includes the featured snippet — a clear, concise […]
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It’s one thing to drive traffic to your website; it’s another entirely to convince the people who visit your homepage or your landing page to take a very specific, desired action. Even the most sought-after products and hot ticket businesses struggle in this area sometimes; that’s where conversion optimization comes in. If you’re not familiar […]
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Websites aren’t “set it and forget it” marketing tools. They need constant attention, ranging from technical function to the regular review of content. Speed, storage, SEO, and content relevancy are critical to ensuring that the right person sees your content at the right time — without becoming frustrated by endless loading delays. In fact, a […]
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SEO is SEO, right? Well, not exactly… Search engine optimization has been around for decades – it’s as old as the search engines themselves. But it hasn’t always been as highly specialized. This is especially true for businesses who use SEO to get noticed or to market products. If you’re running a business, you’ve […]
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Understanding SEO is one thing, but setting actual goals beyond “organic traffic” is another. They key is to make sure you are setting S.M.A.R.T. goals – goals that are realistic and purposeful. Making sure your goals are properly focused will ensure your company vision meshes well and is incorporated into your overall marketing strategy. But […]
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It doesn’t matter if you are marketing for a large national brand, a small local business, or a privately owned blog that’s just looking to gain a little bit of traction. One of the first things you need to do before starting any sort of campaign – paid or organic – is keyword research. While […]
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I’m not going to lie; link building isn’t as easy as it was a couple of years ago. Of course, that’s not really bad news – we’re now better focused on creating quality backlinks on relevant websites in the industry than ever before. The problem is that your average website owner or blogger (someone involved […]
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You’re watching the news and you see a popular story item trending just about everywhere – especially on online outlets and across social media. The first thing you might think to do is create a blog or social post of your own to take advantage of the viral nature of the story, but that isn’t […]
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It’s hard to believe we’re already part of the way through summer, and really, the year. In just six months, I’ve witnessed one of the biggest shifts in SEO and digital marketing in years – all because technology is finally catching up with the human desire for more information. But don’t expect those changes to […]
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