Reaching macro-influencer status in itself is difficult and time consuming. You have to produce quality content that attracts followers, build your following, interact with your followers, and adapt to a variety of algorithm changes. For those of us who are following those influencers, it can feel like everyone’s doing the same thing – and that’s […]
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For a successful digital marketing campaign, you must align your marketing strategy with the customer journey so that you can reach your audience and then guide them from discovery to conversion. If you’re not working to support the customer journey, you’ll struggle to get conversions – and without conversions, you’ll have a terrible return on […]
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Google Analytics is a highly valuable free tool that helps you learn about the people who are visiting your website and what they are doing while they are there. Over on my agency blog, I’ve written a post about using Google Analytics to track social media campaigns, but this one’s a bit different because rather […]
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Visit any website and you’re bound to find an “About” or “About Us” page. I don’t know about you, but I love reading this particular piece of content. It gives me a great sense of where a company came from, how it was conceived or inspired, and what the overall mission is. …Except, of course, […]
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I’d like to preface this post by reminding you all that I’m not a lawyer. If you have any doubt as to whether or not your website’s online presence is in compliance with ADA law, please consult your lawyer. That said, most of us want to make visiting our business a great experience for people […]
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I’m going to preface today’s article with a quick disclaimer: I’m not a lawyer, nor do I play one on television. Please be sure to contact your lawyer or a legal service if you have questions about copyright, trademark, and using images you find on the web for your business website, social media pages, or […]
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We talk a lot in marketing about knowing who your target audience is, but in many cases we don’t dig much deeper than age ranges, geographic locations, and interests. All of this is great, but it still produces a picture that often requires significant customization and adjustments after the fact. Trial and error, if you […]
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Looking for new leads isn’t every business owner’s favorite task. It’s time-consuming, and some people are just uncomfortable cold-calling, following up with strangers, and networking in general. All of those are issues you should try to overcome, but we’ll talk about strategies to help you meet that particular goal another day. In the meantime, let’s […]
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There’s no doubt about it – video marketing is huge. No matter what social site or website you land on, you’re bound to see at least a few videos, ranging from vlogs to LIVE sessions to carefully constructed advertisements. Video gives marketers the opportunity to grab the attention of their audiences with short, creative bursts […]
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Most of us have a smartphone. Some of us, particularly those of us under the age of 40, have multiple smartphones, tablets, computers, laptops, Kindles and other electronic devices. Our devices are integral to everyday life at this point. They help us do business, they let us relax, and they encourage is to connect with […]
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