Word on the street is that the Google Discovery feed will become its new advertising cash flow in 2020. It hasn’t attracted much attention since its beta launch last year, but Google is certainly excited about it. In 2020, it is expected that ads in the personalized mobile news feed will reach 800,000 users. The […]
Read More
Unless you’ve been unplugged or hiding under a rock, chances are you’ve heard about the death of Mr. Peanut. And chances are you probably didn’t care about him while he was alive, but you have thoughts about his death. If that’s the case, you’re definitely not alone. Mr. Peanut, the 104-year-old Planters company mascot, has […]
Read More
Nearly two decades ago, affiliate marketers generally understood that ugly sites that look like they were built by a child tended to convert well. Major websites were using exceedingly plain designs. Though it may seem counterintuitive to purposely create an ugly site, it might be worth the time to revisit that old affiliate marketing strategy […]
Read More
Imagine for a moment that you’ve decided to purchase a new bed. What determines your first steps in the buying journey? Where do you go to get the information you’re looking for? How do you determine your budget? What website would you visit to purchase your new bed? How would you prefer to shop? In […]
Read More
If you’ve been in search engine optimization for any length of time, you know how important keywords are when it comes to ranking content. That’s why you hear so much about keyword research and selecting the right keywords based on user intent. Of course, keywords are important for measuring how successful your site is, but […]
Read More
Both Google pay-per-click ads (PPC) and Facebook Ads are powerful advertising platforms. When executed well, they can cater to nearly every type of business. In terms of paid channels, these two are the main contenders. Whether one platform is better than the other in delivering a solid return on investment continues to be a question […]
Read More
Taking a periodic look at data inside Google Analytics is vital to understanding how well you are meeting your goals and objectives. However, as you look at the data, it can be challenging to remember exactly what was going on on certain days. You may see a spike in traffic related to a specific campaign, […]
Read More
In case you aren’t aware, Google makes changes to its algorithm on a regular basis. In fact, in just one year’s time, Google recently made 3,200 changes to its search algorithm. People often sweat the major announcements regarding algorithm changes, such as the August 2019 one about Google core updates. However, there’s really no need […]
Read More
Any savvy marketer knows that a digital presence is necessary in today’s overcrowded marketplace. Your business simply can’t survive if you’re not promoting your product online. In order to reach potential customers, you must target the types of media they frequent most. Amazon is definitely one of those places. In fact, there are currently more […]
Read More
If you’ve ever wanted to see what a website used to look like or what a domain used to have on it before you buy, you can use the Internet Archive’s Wayback Machine. What is the Wayback Machine? The Wayback Machine, first launched in 2001, is a highly useful archive of the World Wide Web. […]
Read More
