Headings help readers who scan through to know what to expect when reading an article. Headings also play a heavy role in SEO presence, but not necessarily for the reason you may think. Google uses H1, H2, and other HTML headings in a specific way for displaying articles in searches on its platform. When Google […]
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On January 13th, 2020, Google announced that its first core update of the year would be rolling out that day. It’s important to remember that as with any other core update, there’s nothing necessarily wrong with the pages that drop in rankings after week or update. They are just being reassessed against content that has […]
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Nearly two decades ago, affiliate marketers generally understood that ugly sites that look like they were built by a child tended to convert well. Major websites were using exceedingly plain designs. Though it may seem counterintuitive to purposely create an ugly site, it might be worth the time to revisit that old affiliate marketing strategy […]
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Imagine for a moment that you’ve decided to purchase a new bed. What determines your first steps in the buying journey? Where do you go to get the information you’re looking for? How do you determine your budget? What website would you visit to purchase your new bed? How would you prefer to shop? In […]
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If you’ve been in search engine optimization for any length of time, you know how important keywords are when it comes to ranking content. That’s why you hear so much about keyword research and selecting the right keywords based on user intent. Of course, keywords are important for measuring how successful your site is, but […]
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