Until recently, searches for local businesses needed to have a business name and location included, which isn’t very helpful if you don’t know the exact business name. If you misspelled the name or completely butchered it, it was likely to not show up at all. This led to a lot of frustration for users that […]
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Both Google pay-per-click ads (PPC) and Facebook Ads are powerful advertising platforms. When executed well, they can cater to nearly every type of business. In terms of paid channels, these two are the main contenders. Whether one platform is better than the other in delivering a solid return on investment continues to be a question […]
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Recently, Google announced that publishers can now create Google Actions from web content with schema markup. Google Actions are a great way for brands to get more mileage out of their SEO strategy while offering another chance to reach searchers organically. Optimizing your website for newer SEO features such as Google Actions and Rich Results […]
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Consistently coming up with engaging and unique blog post ideas can be a struggle, especially when it feels like you have covered everything. with millions of blogs across the internet covering nearly any topic you can imagine, it doesn’t seem like anything is unique anymore. So, how can you write fresh, search engine optimized content […]
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If you want your brand to stick around a while, you’ll need to have plenty of content ready to go every day. You’ll need content for your social media channels, content for your email subscribers, for your advertising campaigns, for your blog, for other publications so you can establish credibility, and so on. If you’re […]
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