Month: December 2019

Categories
SEO

Google Has Changed How Local Search Results are Generated

Until recently, searches for local businesses needed to have a business name and location included, which isn’t very helpful if you don’t know the exact business name. If you misspelled the name or completely butchered it, it was likely to not show up at all. This led to a lot of frustration for users that Google has finally addressed. Earlier in the year, Google announced some changes to searches. In November, Google rolled out a tweak for local searches and we think it’s a big relief for many.

November 2019 Local Search Update

It took the entire month to roll out the new update and so far, it’s working well. Many contribute it to the neural matching, but what is it? Google calls it a super-synonym system, we call it smart. Neural matching gives Google the chance to understand the meaning behind searches and match them to local businesses that are most relevant to the search. This gives some businesses a chance to be found when they may not have shown up previously. This also means that some businesses that dominated a keyword will show up less.

Artificial Intelligence Behind The Searches

Artificial Intelligence (AI) has been used for a lot of different things and Google has been in the game for a while. Google Analytics is a perfect example of AI and its abilities.  It knows a person’s browser, location, what websites they visit the most, and how much time is spent on those websites. Google Maps is also using AI to help with travel. It gives you an ETA, alerts you of detours, and traffic jams. Maps even will give you the option of a new route to compensate for missing a turn or needing to avoid a traffic jam. The next step was to use AI in searches to simplify and streamline the user’s experience just as Google has always strived to do.

No More Multiple Listings For One Site

How many of us have typed in our search and seen six listings for Pinterest in the results? Or maybe we want to shop and we get a whole page of Amazon links. Annoying, isn’t it? Well, that was one of the reasons why the November 2019 Local Search Update was implemented. Many businesses weren’t getting the chance to be seen because other websites took up most of the first page. The likelihood of people making it to the second page isn’t very high. Users also don’t want to see just one business listed, they want the smorgasbord. Trust us, if they wanted to shop at Walmart or visit Pinterest, they would’ve gone straight to that site instead of Google. While the businesses that appear the most may not enjoy the shift, they will still be seen after the local businesses. We live in a society that is striving to go back to supporting local businesses. Google jumped on board and seems to support the very idea.

The Algorithm Effect

Many have wondered how this new update affects our usual searches. We all know that Google caters to the individual user. Searches are based on past searches and they show you what they think the user wants to see. But the update is now promoting more localized businesses, so how does that affect your future searches? Google says that searches will shift a bit but only to match the user’s new activity.

When these searches now show new information they haven’t seen before, they shift the algorithm when they investigate new pages. Let’s say you are searching for an old cookie recipe that your Grandma used to make. While a recipe site will appear, other local businesses relating to cookies and baking will appear. If you fall down the rabbit hole of looking at baking supplies from a store and the new bakery opening down the street, your algorithm will shift a bit. The more this happens with your searches, the more your algorithms shift to fit you as a user. So what does this mean for a business who is no longer appearing as much in searches? It means engagement could slow down or be lost.

Good For The User, Bad For Business?

Google has always been about the user and not so much the business. While the user will now see businesses they hadn’t seen before, this means that some businesses won’t be seen. So what does a business do if suddenly they see a drop in numbers? The same as they always have. They adjust their social media interactions and tweak their marketing plans. They look for new and innovative ways to bring people to their sites.

It isn’t a bad thing for business when Google rolls out these updates. The users have been asking for this change for a while and Google listened.  It can be frustrating for the business but it’s a situation you have to roll with. It helps to also re-think who you are interacting with. Maybe you need to refocus and market more towards your local audience. While Google is streamlining the experience for the user, it is also working to get the best matches for business as well. If you don’t want to lose that fabulous market you have built on the other side of the world, you can still work to keep them on board.

These updates are barely a month old and there will be a lot to witness over time. So far, the changes have had a positive response from the users. As algorithms shift and AI gets smarter, that will be when we really see how well the updates do. We believe it will make business with users better. Change is always a frustrating hurdle for businesses but fortunately, Google has been talking about this one a while. Hopefully, businesses have made flexible plans to keep their engagement and continue to grow.

 

Categories
Digital Marketing

When to Use Google vs. Facebook PPC Ads

Both Google pay-per-click ads (PPC) and Facebook Ads are powerful advertising platforms. When executed well, they can cater to nearly every type of business. In terms of paid channels, these two are the main contenders. Whether one platform is better than the other in delivering a solid return on investment continues to be a question many people are asking.

The reality is choosing between the two tools depends on your business goals. So, let’s take a closer look at when to use Google’s PPC ads and when to use Facebook Ads.

Paid Search vs. Paid Social

Google Ads, or paid search, is basically paying to have your listing featured on a search engine results page to get found more easily. The end goal is to create conversions and earn revenue for your business.

Using paid search, your ad is placed based on a keyword phrase or a natural long-tailed keyword phrase instead of targeting a certain audience. That said however, I advise you to adjust the settings of any paid search campaign to target specific audiences based on location and other factors.

Paid social, or Facebook Ads, is advertising your product or service on Facebook and/or Instagram. Because of Facebook algorithm changes, it has become increasingly difficult for brands to be seen by their potential customers organically. Since the company went public, it’s pay to play for most businesses.

Facebook offers a variety of options as to where your ads will be placed. In addition to your Facebook news feed, you can use Facebook ads to advertise on Instagram, the Audience Network, and Facebook Messenger.

It’s worth mentioning that paid social also includes running ads on other social media networks such as Pinterest or Twitter.

Benefits of Using Google Ads

Google has now become a verb for the act of searching for something on the Internet. Because of this, it’s no real surprise that Google is the world’s most popular search engine. Google fields more than 3.5 billion search queries everyday which offers advertisers access to an unprecedented potential audience of users who are actively searching for goods and services.

One of the largest misconceptions is that whoever has the biggest advertising budget will somehow automatically win when it comes to Google Ads. Fortunately for those of us with smaller marketing budgets, this is not the case. The focus is primarily on the relevance and quality of ads rather than how much advertisers spend.

Google is about user experience. The more relevant an ad is to the user, the better experience that user is likely to have. When Google’s users are happy, Google is happy. Because of that good user experience, it is more likely that the user will continue to use Google as their primary search engine. Part of Google’s algorithm has these factors come into play to determine and ads quality score. The higher your ads quality score, the more they will serve your ad to users. Quality score is determined by a mixture of keywords, relevance, ad, and URL. You can check your quality score at any time while running a campaign.

Benefits of Using Facebook Ads

Both Google and Facebook ads give you options for targeting and retargeting specific audiences. Both platforms allow you to Target by age, location, gender, income level, and other things. However, Facebook is the winner when it comes to advanced targeting options, especially in the B2C space.

Beyond the variety of targeting options, Facebook enables you to create audiences based on a list of interests, behaviors, and demographics. Facebook will remember these lists if you ever want to target the same audience in the future.

You can target parents, parents of children between the ages of 9 and 11, and even vegan parents with children between the ages of 9 and 11. You can take it one step further to Target those vegan parents with children between the ages of 9 and 11 and a household income ranging between $50,000 and $75,000 and to follow health and fitness pages. You can get highly specific and granular with your targeting here.

A big misconception about Facebook ads is that they will generate immediate conversions. Facebook ads are less effective for getting leads to convert quickly. The reality is people typically go to Facebook to socialize and relax not shop. However, this isn’t a downside if you have other goals in mind with a bit of patience.

The Facebook platform is incredibly useful for building your audience. It’s unique retargeting capabilities are designed to create conversions from interested people who may have clicked on an ad and not brought or added to a card or even who spend time and read the ad or watch the video. Facebook’s algorithms are great for getting results. If you can create recognition with a sense of community around your brand on social media, people will be more likely to buy when they need your service or product. If this is part of your business is Kohl’s, then Facebook is your best choice.

Which Should You Use?

If you’re new to the word of PPC, it can be intimidating to get started. Both Google Ads and Facebook Ads promote themselves as being easy to get started with, but the variety of targeting options and advanced features are a bit difficult to digest at first. It takes a lot of time and energy to reach expert status for either platform.

That means when it comes to choosing the right platform it is important to match your goals with the unique features from each platform.

Facebook ads gives you deeper demographic targeting to match ads to the interest and progress of different audiences across your funnel. You’ll also get better conversions for a B2C company or brand. You’ll get better branding opportunities with creatives on Facebook to help build awareness over the long-term. You’ll have a platform to run your campaigns when looking for a long-term conversions and the opportunity to build a relationship with your customers since you’re interacting with them as they perform other actions on Facebook. You also have the ability to retarget an existing customer with messaging that directly matches their interests and shopping habits.

Google Ads provides text contextual targeting to reach your customers closer to the end of the sales funnel when they are looking for your products or services. You’ll get a faster return on investment, especially within the B2B space. A lot of people will convert with their first interaction with a PPC ad because they have a stronger purchase intent. You’ll also get better coordination with your SEO efforts and drive increased visibility of your organization and its offerings.

If all of this makes sense to you but sounds too complicated, the team here at Sachs Marketing Group can help. We work with both Google and Facebook ads on a regular basis and can help build the right campaign for you.

Categories
SEO

Using Schema to Create Google Actions

Recently, Google announced that publishers can now create Google Actions from web content with schema markup.

Google Actions are a great way for brands to get more mileage out of their SEO strategy while offering another chance to reach searchers organically. Optimizing your website for newer SEO features such as Google Actions and Rich Results is becoming increasingly critical to keeping the Google algorithm happy.

Though the option is not available for every content type, this new capability is huge for those of us who are less technical.

What Are Google Actions?

Google Actions are apps that are designed for Google Assistant. They range from apps like the Domino’s delivery action to health and fitness apps, ride-hailing services, and even personality tests.

Actions work when the user prompts Google Assistant with a phrase like “OK Google, [Action].

All actions take place inside the cloud even though users can access them on any device with the Google Assistant enabled. Each ActionAction is tied to a specific intent and is programmed with the corresponding fulfillment process to complete the request.

Google Actions and Schema

Schema refers to a type of microdata that provides Google with more context about the intent of any piece of content.

Adding schema markup to a web page creates a rich result or an enhanced description that appears on the front page of Google. Rich Results include everything from book now buttons for local businesses to recipe instructions, events, and contact information.

Search engines need to match content to search inquiries, and part of determining the quality of a search result depends on user intent.

Schema is a way for websites to alert search engines about the intent behind the content. It’s also required for websites that want to be eligible for Google’s Rich Results, which increasingly accounts for the biggest part of the first page in the search results.

Adding schema markup alone, of course, will not guarantee you land at position 0. You’ll have to follow Google’s recommendations perfectly and choose the right schema for the page you’re targeting. Your content must also be useful, engaging, and credible.

Google’s latest announcement brings schema to Google Actions, which offers another channel for you to earn some of your SEO share back.

For content creators, this means they now have the ability to create Google Actions, whether or not they know their way around Dialogflow or the Google Actions Console. Instead, Google will automatically generate an action when users add specific mark up to the eligible content types.

Content Types for Google Actions Schema

Using schema for content actions provides an opportunity for you to increase brand awareness in a format that has limited advertising opportunities. With schema markup, Google can create a variety of actions based on five types of content that you may publish on the web.

FAQs

Google’s guidelines that you can apply the FAQ schema to any site that features a list of questions and answers on nearly any subject. This means the option isn’t limited to an official FAQ page included on your website. Instead, you can create FAQ Pages for any resource or topic relevant to your business.

The FAQ schema, whether it’s linked to an action or not, allows brands that aren’t in position 0 to take up a ton of real estate on the search engine results pages.

As with other types of schema, your FAQ content needs to match what’s on your website 100%. Otherwise, Google may slap you with a manual action. It’s also worth noting that FAQ content is purely informational and intent, and as such, you should not use markup as a free advertising Channel.

By converting your FAQ pages into Google actions, the Google Assistant reads your answers out loud when searchers enter a related voice query.

Recipes

With recipe markup, users can promote their content through which cards presented in the Google Assistant and learn about your content in the assistant directory. You can use it to highlight nutritional information, ingredients list and prep time, and images to get searchers interested in your food.

You can also use the recipe schema together with the guidance markup to give consumers a way to follow along with audio instructions for your recipes.

You’ll need to fill out a Google Form to get started with the feature. It requires only your name, company name, email, and domain.

You’ll need to be sure that your page features both the recipe and guidance markup to be eligible for the rich search results and as a Google action. You’ll also need to make sure that you’ve set up your structured data correctly.

Podcasts

Google announced last May that they would be adding podcasts to the search results screen with a new structured markup option.

For podcasters who were reliant on search features on Stitcher or Apple podcast, the option to improve discoverability in the Google search results is huge.

With this markup, podcasters can improve their showing in the search results and on Google podcast with individual episode descriptions and an embedded player for each on the first page. An additional new feature, Deeper Podcast search, allows users to search for actual audio directly inside the podcast with Google transcription.

Connecting podcasts to a Google action elevates things to the next level because it makes it easy for users to find your podcast in the assistant directory and play episodes from their smart speaker, Google home display, or their phone.

All you have to do is sign into the Google Play portal, click “add podcast” from the menu at the top right corner, add your RSS feed and apply required tags, then follow Google’s podcast markup guidelines to ensure you create an automatic action.

News

Adding mark up to your news content helps increase your visibility and allows users the option to consume your content via Google Assistant.

You can apply this schema to blog content, news articles, and articles, though you will need to be registered as a publisher on Google News to take advantage of this option.

The news markup makes stories visually stand out in the search results pages. Features like the top story carousel, the host carousel, visual stories, & headlines allow users the opportunity to attract more organic traffic to their sites by giving them a larger piece of real estate to share their content.

To add voice compatibility to the list of features, you’ll have to choose between AMP and non-AMP formatting.

To turn your news content into a Google action, you must sign up with Google Publisher. You must also have a dedicated news site that uses static, unique URLs with original content. Keep your ads, sponsored content, and affiliate links to a minimum. Also, consider using news specific XML sitemaps for easier crawling.

How-To Guides

You can use the how-to schema to mark up articles that contain instructional information that show readers how to do something new.

According to Google Developers, how to markup applies to content where the main focus of that page is the how-to. In other words, it doesn’t count if your long-form article includes the short how she section along with several other elements. The content has to be read sequentially as a series of steps.

You cannot markup offensive, violent, or explicit content. You must mark up each step and its entirety. You are not allowed to use this kind of markup for advertising purposes. This markup does not apply to recipes because of the fact they have their own schema. If applicable, include a list of materials and tools to complete the task along with images.

As voice search and smart devices become increasingly popular, they are valuable to the SEO landscape. Google actions offer a new point of entry for Brands who are looking to increase their visibility and the organic search results. This update makes Google actions accessible to a greater range of marketers who may not otherwise be able to build an action from scratch.

Categories
Content Marketing

Unique Blog Post Ideas to Keep Your Audience Engaged

Consistently coming up with engaging and unique blog post ideas can be a struggle, especially when it feels like you have covered everything. with millions of blogs across the internet covering nearly any topic you can imagine, it doesn’t seem like anything is unique anymore.

So, how can you write fresh, search engine optimized content that is interesting enough that your audience actually wants to read it?

If you are overwhelmed with the idea I was coming up with more ideas, don’t worry. There are a number of ways you can come up with unique Burger ideas without relying solely on your own creativity.

Writer’s block is universal so even the world’s most well-renowned writers and content creators have come up with their own shortcuts for developing topics on a whim. In this guide, I’ll share with you a variety of ways to come up with blog post ideas so you don’t have to stare at a computer screen for hours to come up empty-handed.

Round Up Posts

This can be done in multiple ways. You can write around up post of your favorite industry quotes, or reach out to experts or influencers in your industry to get them to answer the same question. This will provide multiple inside around a single topic that you can then used to create additional blog posts later.

Year in Review Posts

We are quickly approaching the end of 2019. This is fairly monumental as we reach the end of a decade. As the year comes to a close, consider the lessons you’ve learned. What kinds of Trends should your audience look out for in the next year? what can your readers take away from what you’ve learned over the past year?

If your business has been around since before 2009, you can also do a decade in review post and link back to some of your most popular posts over the past few years. Plus, year-in-review posts have the added benefit of being able to Target New Year’s related keywords to get an annual traffic boost.

Answer the Public

You’ve heard me sing praises for Answer the Public in many of my blog posts. It is a free visual keyword research tool that gives you an expensive list of questions related to any Focus topic. Each of these questions could be something your audience is looking for and therefore could serve as the basis for a number of interesting blog posts.

Quora

Quora is a question-and-answer forum where people can post their questions about nearly anything you can imagine. Community members provide answers. Responding to Quora question is commonly used to build backlinks but you can also use these questions for blog post ideas. If you see the same few industry-related questions coming up again and again, it may be time to cover the topic on your own blog.

Once you do, you can return to each of those questions and provide a short answer with the link to your blog post included. This not only helps the people asking the questions get the answers they need but can also help increase traffic to your site.

Facebook Groups

If you thought of it, chances are there’s a Facebook Group built around it. Many Facebook groups consist of hundreds of thousands of members so there is no shortage of people to connect with and learn from. Take time to join industry-related groups and you can learn about the questions that people have or ask them what they would like to know about your chosen topic. Using the feedback from the group members allows you to come up with blog posts you know people will want to read

Resource Posts

Compile resource post that features your favorite industry videos, e-books, tools and more. Your readers are most likely looking for the best resources to help them grow their businesses and improve their lives. These posts are also a great way to earn commission through including affiliate links. However, if you make use of affiliate links be sure to include the appropriate FTC required disclosure.

Industry Event Overviews

Were you part of a local event there would be of interest to your audience? Did you attend a conference?

Write a blog post that shares your experiences and the things you learned on your blog. Chances are there are many people in your audience who would have loved to attend the event but were unable. Through your blog post, they can still get value by reading about what you learned. Plus, if people are searching for information about the event, you may be able to take advantage of that traffic.

Pinterest

A visual social network once thought only to be valuable to those in the cooking or lifestyle niche, Pinterest can be much more than a bunch of projects you’ll never get around to doing.  Take a look at the trending ideas section to find trending topics, or start your search with a keyword to see what comes up.

Your results will include a mixture of images, videos, and blog posts. With it, you can learn about what other brands are posting and think of some blog post ideas on your own. Even if you take something from Pinterest for inspiration, you can find a way to add your own spin to it by including your personal perspective or adding other information the original blog post did not include.

Audience Surveys

Though this approach doesn’t work very well for new blogs that don’t have an established readership, audience surveys are a wonderful way to connect with your subscribers and loyal readers. You can create a quick survey with Google Forms to ask your audience what they are most interested in reading about. This way, you’ll come up with topics they are definitely interested in, but they are likely to be topics people search for, too.

Categories
Content Marketing

How to Create 50+ Pieces of Content Every Day

If you want your brand to stick around a while, you’ll need to have plenty of content ready to go every day. You’ll need content for your social media channels, content for your email subscribers, for your advertising campaigns, for your blog, for other publications so you can establish credibility, and so on.

If you’re on a budget, that often feels impossible since you can’t afford to hire a team of people to create the content for you. You’re only one person, and there are only 24 hours in a day. You can’t spend all your time creating content, so what are you supposed to do?

It all comes down to using hacks to multipurpose as much of your content as possible, and to keep things simple.

Posting the Same Piece of Content Across Different Platforms

You can and should do it. However, it’s important to adjust it accordingly for each platform. Referencing the platform you’re posting the content to helps keep it more relevant and contextual.

Tweets

Active on Twitter? Each tweet is a piece of content. It’ll take you about 20 seconds to create. If you don’t have a lot of followers, you’ll need to focus time and effort on engaging with others here to build your brand.

You’re not done with that tweet yet. You can take a screenshot of it and use it as an Instagram post. Use your phone’s photo editor to get rid of everything else but the tweet itself. It’ll take you about another minute to create the Instagram post from your tweet.

But – we have to keep everything contextual to the platform. Twitter uses short copy and more causal content. With Instagram, there’s longer copy and more context, in most cases.

Memes

A meme is a piece of content. Make it work for you by finding the memes that are trending right now, and add a layer of text or labels that make it contextual to your audience and authentic to your voice. This can easily be done with a tool like MemeGenerator or Canva. You can even use Microsoft Paint on Windows or the Preview App on Mac.

Slide Decks

You can create and upload slide decks as a series of images on Instagram or a PDF on LinkedIn. If you want to make something fast, all you need to do is screenshot between 4 and 8 of your best social media posts. In a lot of situations, you can get this done in under five minutes.

Using a Notes App

Find a Notes app on your phone. Type out your thoughts. If you’re in a hurry, use the voice to text options on your phone to speak your thoughts and then clean up the transcript. Take a screenshot. Post it to Facebook, Instagram, or LinkedIn.

At this point, you have 9 pieces of content, and you’ve spent less than an hour creating them. Let’s move on to your smartphone camera.

Smartphone Camera

This is the easiest tool for creating content, as long as you feel comfortable on camera. Record a 60-second video where you recap your day, share an insight or a feeling. Post it. That in itself adds another 5 pieces of content because you can post it on Facebook. Instagram, LinkedIn, Twitter, and YouTube.

Live Streaming

Live stream videos or podcast interviews with a guest. You can go live on Facebook, Twitter, YouTube, and Instagram. That provides you with 5 more pieces of content.

Cartoons and Drawings

If you’re on the artistic side or have a bit of a budget, you can create drawings, cartoons, or comics. Pick one of your tweets that got more engagement than average. Create a cartoon with any software. Post it to Instagram, Twitter, Facebook, and LinkedIn for 4 more pieces of content.

You can easily create comics without being artistic. Draw something out on a whiteboard with a speech bubble. Fill in a quote. Take a picture of it. Post it as a tweet. Change the quote and post another tweet. Take the pictures and post on your Instagram Stories, post a selfie video on Snapchat, and do a short Instagram live. You have  5 more pieces of content from a drawing you can accomplish in under 30 seconds.

Total content so far: 23 pieces

Video Slideshows

Combine your photos, screenshots, cartoons, quotes, and anything else you’ve created earlier into a video slideshow around a theme. You create the slideshow on Facebook with the Multimedia option. Post it there, then download it as a video to post on the other platforms later. You can use it on Facebook, Instagram, Twitter, and Facebook, so there’s another 4 pieces of content.

Photos

It’s a good idea to put content out there about yourself (and your employees, if you’re more than a personal brand) including your hobbies and interests. It humanizes your brand and helps your potential customers create a connection to you. It goes a long way toward building relationships.

It separates you from other people in your space and gives you a chance to share what makes you unique because there is no one else that’s you – and that’s the strongest power you have.

Share photos of the places you visit, humorous moments or inside jokes with followers, older photos, and photos with partners, clients, and customers. For the photos with others, you’ll want to provide a lot of copy to provide context to the audience. Use these on Instagram, Twitter, Facebook, and LinkedIn for 4 more pieces of content.

Video Micro-Content

Add titles and captions to your videos to make it easier for people to consume. You’ll also get wider reach. Record video from your phone’s camera, or create micro-content from long-form videos and live streams.

Take clips from keynotes and post them on Instagram. Use tools such as Biteable, Promo.com, or Kapwing to make the editing fast and easy. Use Rev.com or Zubtitle for captions.

With that, you have 4 more pieces of content because you can use it on Facebook, Twitter, LinkedIn, and Instagram.

Total so far: 35 pieces of content

Text Posts

These are standalone status updates on LinkedIn, Twitter, and Facebook that have no videos or images attached. You can make them short quotes or even statements you feel strongly about. They can also be longer form, depending on the platform. You can share the same quote on different platforms, as long as you factor in contextual differences.

Using LinkedIn, Facebook, and Twitter, we have 3 more pieces of content.

Quote Graphics

Use Canva to create graphics of your favorite quotes or those that relate to your brand. Create them in such a way that matches your brand – consider adding your website and/or logo to the image. Alternatively, you could layer it over a photo of yourself for branding purposes.

Canva is full of graphics you can use as the base, but you can also pull others from free stock photo sites such as Pexels, Pixabay, and Unsplash.

Each quote graphic is 4 pieces of content since you can use it on Twitter, Facebook, LinkedIn, and Instagram.

Total so far: 42 pieces of content

Stories

Promote your Instagram posts in your stories by providing more copy and context. Repurpose one on one interactions that you have with your audience that could add value to others. Screenshot your Instagram interactions, tweets, and more.

Best of all, you can use them on Instagram, Facebook, and Snapchat for three pieces of content.

Community Centric Posts

If you have a following already, connect them with one another with a community-centric post. This is an image or text post that invites people to participate in the comments by asking them a question that has them introduce themselves and interact with one another. This helps get engagement and add value.

You can use this on Instagram, Facebook, and LinkedIn, for 3 more pieces of content.

Commentaries

Beyond creating your content, you can add your own quotes or points of view over trending content. Beyond viral videos and memes, you can use it to discuss news in your industry. You can use this content on Instagram, LinkedIn, and Facebook.

Total content: 51 pieces of content

You don’t have to stop there! If you’ve got time, you can leverage podcasts to create transcripts and convert them to blog posts. You can film the podcast recording to provide video content. You can create polls on social media.

The content doesn’t have to be original every single time. The key is to make slight edits to your content to make it contextually relevant to each platform.

Exit mobile version