There’s no doubt about it. Facebook is a pay-to-play platform when it comes to advertising your business. Organic reach is at an all-time low and only those who are spending at least a little bit of money are gaining real traction and visibility. If you have a tight budget, that’s a problem. Even the littlest […]
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There was a time in the not-so-distant past when internet marketers were flooding the internet with “guest blogs.” These articles were comprised of niche-related content stuffed with keywords and often, of little actual substance. Marketers would then use them to fish for backlinks to websites. Things have changed, but back then there were often massive […]
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There is really no reason at all for any brand to not be on some form of social media platform for marketing benefits. The reality is that Facebook, Twitter, Instagram, and LinkedIn aren’t the only platforms out there – they’re just the most common. But what about other non-standard options? Not only do they exist, […]
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Visit any website and you’re bound to find an “About” or “About Us” page. I don’t know about you, but I love reading this particular piece of content. It gives me a great sense of where a company came from, how it was conceived or inspired, and what the overall mission is. …Except, of course, […]
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