Macro-Influencer Mistakes: Failing to Engage Your Audience - Eric Sachs SEO

Macro-Influencer Mistakes: Failing to Engage Your Audience

Reaching macro-influencer status in itself is difficult and time consuming. You have to produce quality content that attracts followers, build your following, interact with your followers, and adapt to a variety of algorithm changes. For those of us who are following those influencers, it can feel like everyone’s doing the same thing – and that’s […]

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Virtual Influencers: A New Trend with Brands - Eric Sachs SEO

Virtual Influencers: A New Trend with Brands

Working with influencers isn’t without problems. They do have large audiences and know how to create awesome planned candid (plandid) shots on Instagram, but they also have a mind of their own. That means they can do and say things that cause sponsors great angst about working with them. We’ve seen it happened with PewDiePie […]

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