Will Vine 2 Kill Tik Tok? - Eric Sachs SEO

Will Vine 2 Kill Tik Tok?

Tik Tok has been all the rage with younger audiences. But now that Vine 2, better known as Byte, has been launched, will Tik Tok survive? Write the fact that its developers are calling this new video looping service bite, a lot of people are still using the name Vine 2. It became known by […]

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How to Market to Gen Z Without Social Media - Eric Sachs SEO

How to Market to Gen Z Without Social Media

For years, social media has been a critical communication channel. While many marketers believe they’d never see the day, the reality is that social media use is on the decline. Teens and young adults have been on social media since the advent of Facebook, the beginning of Twitter, and the invention of several other channels […]

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Building a Behavioral Design Social Media Strategy - Eric Sachs SEO

Building a Behavioral Design Social Media Strategy

Behavioral design is marketing that gets people to take action. You use neurological and behavioral insights to develop customer interactions and psychologically influence or change their behavior. Here are some tips you can use to incorporate behavioral design into your social media strategy. Market to a State of Mind Behavioral design aims to influence behavior […]

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Virtual Influencers: A New Trend with Brands - Eric Sachs SEO

Virtual Influencers: A New Trend with Brands

Working with influencers isn’t without problems. They do have large audiences and know how to create awesome planned candid (plandid) shots on Instagram, but they also have a mind of their own. That means they can do and say things that cause sponsors great angst about working with them. We’ve seen it happened with PewDiePie […]

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10 Ways to Use Twitter Lists to Strategize - Eric Sachs SEO

11 Easy Social Media Graphics Tools for Businesses

As a business owner, you know the importance of having creative content on hand for your social media pages. That said, it isn’t always affordable to hire an outside social consultant or graphic designer — especially in the early stages. The good news is there are a ton of easy-to-use, effective online graphic design tools […]

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What 2018 Taught Us About Social Media - Eric Sachs SEO

What 2018 Taught Us About Social Media

One thing is for sure: the social media world is ever-evolving and there is no sign of a slow-down in sight. There were a lot of changes in 2018, each providing a lesson and a great deal of insight on how the public perceives and uses available platforms. But as far as changes go, some […]

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