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Search Quality Evaluator Guidelines Updated - Eric Sachs SEO

Search Quality Evaluator Guidelines Updated

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In May 2019, Google updated the Search Quality Evaluator Guidelines again, for the first time since July 2018. The new version of the guidelines added in more detailed instructions about content creator expertise and interstitial pages, and adds “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within the Page Quality in certain areas. Quality raters are expected to follow […]

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E-A-T in SEO: What Does It Mean to You? - Eric Sachs SEO

E-A-T in SEO: What Does It Mean to You?

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Expertise. Authoritativeness. Trustworthiness. These three components make up the E-A-T acronym, one of the most important acronyms you need to keep in mind when you are developing your website’s SEO campaign. The concept of E-A-T was first introduced back in 2014. Quite by accident, actually. Someone accidentally leaked some of Google’s Search Quality Guidelines and […]

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