Using Schema to Create Google Actions

Recently, Google announced that publishers can now create Google Actions from web content with schema markup. Google Actions are a great way for brands to get more mileage out of their SEO strategy while offering another chance to reach searchers organically. Optimizing your website for newer SEO features such as Google Actions and Rich Results […]

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Schema Markup Guide - Eric Sachs SEO

Schema Markup Guide

Schema is a type of structured data. Structured data is information presented in a universally understood format. In terms of websites, this means search engine bots are able to tell what a page is about and what elements it contains with greater ease. In return, searchers get more useful results, creating a better user experience. […]

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