Understanding exactly who the local competition is these days is harder than ever before. No longer can saying, “you’ve achieved #1 in Google for these keywords” be all you focus on. Why? Because Google alters search results for people based on their location and other factors, to create a more personalized browsing experience. Ranking tools […]
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If you’re nailing your business here in the United States and feel like it’s time to expand your brand to an international market, then it’s time to create your global SEO strategy. To be successful with SEO in other countries, it takes more than translating your website and letting people select the language they prefer […]
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SEO is SEO, right? Well, not exactly… Search engine optimization has been around for decades – it’s as old as the search engines themselves. But it hasn’t always been as highly specialized. This is especially true for businesses who use SEO to get noticed or to market products. If you’re running a business, you’ve […]
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This post was originally published on Sachs Marketing Group. If you’re a brick-and-mortar business that serves one or more local areas, the traditional search engine optimization (SEO) approach won’t deliver the same impactful results you’d see if you were marketing on a national level. By making use of geographical keywords, local SEO, you’re alerting search engines […]
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