Structuring your content for accessibility requires some formatting and technical adjustments to your text-based, audio, and video content. On your website or social media, accessible content means people with visual and other impairments are able to access your content and understand it. Additionally, Google and other search engines love accessibly structured content and may prioritize […]
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Believe it or not, there are still some people who think content and content marketing are the same thing. Going beyond the definition, the difference lies in the difference between content creation and the practice of content marketing. White papers, webinars, and e-books are not content marketing. Ads aren’t content marketing. Your social media posts […]
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Do you know what percentage of your search traffic comes from your top 10 pages? When’s the last time you looked? Chances are, it’s a pretty big part of your total monthly website traffic. The older your website is and the more content it has on it, the less those 10 pages tend to account […]
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