Lessons About Branding from IHOB and Mr. Peanut
Unless you’ve been unplugged or hiding under a rock, chances are you’ve heard about the death of Mr. Peanut. And chances are you probably didn’t care about him while he was alive, but you have thoughts about his death. If that’s the case, you’re definitely not alone. Mr. Peanut, the 104-year-old Planters company mascot, has […]
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