How to Market to Gen Z Without Social Media - Eric Sachs SEO

How to Market to Gen Z Without Social Media

For years, social media has been a critical communication channel. While many marketers believe they’d never see the day, the reality is that social media use is on the decline. Teens and young adults have been on social media since the advent of Facebook, the beginning of Twitter, and the invention of several other channels […]

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Bad for Business: Canonical Negative SEO Attacks - Eric Sachs SEO

Bad for Business: Canonical Negative SEO Attacks

Settle in and get ready to take notes – this is important information for every digital marketer and online business. There may be a new negative SEO attack in town, and this time, it has the ability to seriously hamper SEO campaigns for even the most upstanding website owners. Known informally as “canonical negative SEO,” […]

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A Complete Guide to Google’s SEO Updates From 2016

In the early days, Google wasn’t as robust or accurate as it we know it to be today. It was incredibly easy to rank for anything – whether contextually related to the actual content of your website or not – with keyword stuffing and other shady practices. Ranking for just about anything was as simple […]

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28 Free SEO Tools to Get You Started on the Right Path

Want to see how your search engine optimization (SEO) efforts are coming along? Not sure where to start with optimizing your website? Take a look at these tools, which will help address everything from keyword research to how the search engines see your site, link building, and more. 1. Google Search Console Though Google Search […]

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The Right Way to Conduct a Competitive Analysis

A competitive analysis is an important part of your marketing plan. It helps you find how you’re going to achieve a competitive advantage when it comes to your target market. Taking the time to research your competition will provide you with an understanding of how your potential and existing customers look at the competition, as […]

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Decoding Search Engine Speak: Friendly vs. Optimized

This post was originally published on Sachs Marketing Group. In online marketing, a lot of terms are thrown around. Some are easier to understand than others, and some are used interchangeably, when they don’t mean the same thing. In search engine optimization (SEO), there are two common phrases – search engine friendly and search engine optimized […]

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