For years, social media has been a critical communication channel. While many marketers believe they’d never see the day, the reality is that social media use is on the decline. Teens and young adults have been on social media since the advent of Facebook, the beginning of Twitter, and the invention of several other channels […]
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Settle in and get ready to take notes – this is important information for every digital marketer and online business. There may be a new negative SEO attack in town, and this time, it has the ability to seriously hamper SEO campaigns for even the most upstanding website owners. Known informally as “canonical negative SEO,” […]
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When it comes to marketing, the only thing that’s certain is that the future waits for no one. Just when you were starting to get used to the status quo, something comes along that completely uproots all your established tactics and techniques. If you’ve been a part of the marketing world for any amount of […]
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The competition isn’t all bad. Of course you want to do better than they are doing, but the competition is a wealth of valuable information. When you know what to do with it, you can get your business started off on the right foot. And even if you’ve been in business for a long time, […]
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In the early days, Google wasn’t as robust or accurate as it we know it to be today. It was incredibly easy to rank for anything – whether contextually related to the actual content of your website or not – with keyword stuffing and other shady practices. Ranking for just about anything was as simple […]
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Want to see how your search engine optimization (SEO) efforts are coming along? Not sure where to start with optimizing your website? Take a look at these tools, which will help address everything from keyword research to how the search engines see your site, link building, and more. 1. Google Search Console Though Google Search […]
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A competitive analysis is an important part of your marketing plan. It helps you find how you’re going to achieve a competitive advantage when it comes to your target market. Taking the time to research your competition will provide you with an understanding of how your potential and existing customers look at the competition, as […]
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When’s the last time you talked to your employees about how they feel about working for you? If you answered “Never” or “I can’t remember”, this is for you. I want you to think about how happy your team is to be working with you, and how their general attitude affects your business – profit […]
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This post was originally published on Sachs Marketing Group. In online marketing, a lot of terms are thrown around. Some are easier to understand than others, and some are used interchangeably, when they don’t mean the same thing. In search engine optimization (SEO), there are two common phrases – search engine friendly and search engine optimized […]
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