If you’ve been involved in the world of social media marketing for a while now, you’ve probably started to notice an interesting pattern that’s developing within the marketing community. For whatever reason, there’s been an imbalance in the way that brands and businesses execute their marketing strategies. It’s not surprising if you understand the roots […]
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Creating video content is typically one of the most intimidating propositions when considering what kind of content you’ll create. When it comes to creating text-based content like a blog post, the average small business owner has enough confidence in their writing ability to sit down at a keyboard and create something. Video, on the other […]
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If you’re not using live videos to attract leads and convert them into customers, then you’re doing your brand a disservice. According to Livestream, live video appeals to brand audiences more: 80% would rather watch a valuable live video from a brand than read an article or written content, and 82% prefer live videos than […]
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This post was originally published on Sachs Marketing Group. Creating social media images that stand out from the crowd is incredibly important. If the image isn’t clear, captivating, and chosen to fit within the company brand it can have a negative impact on the viewer’s impression of the company. Alternatively, a well-chosen image that has […]
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This post was originally published on Sachs Marketing Group. It may be easy to create a single message to share across your social media channels – but that is far from being an effective way to reach your audience. There are several social networks people use – and all of them have a different “hook” […]
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This post was originally published on Sachs Marketing Group. These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate within a strategy, […]
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