So many people discount Twitter as a busy platform for socialization, rather than an important platform for marketers and businesses. They often choose to focus on Facebook and other social media outlets instead, assuming Twitter marketing is just too hard or too frustrating. Maybe it’s the 280-character limit, or the fact that Twitter is proliferated […]
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Frightening news for Instagram marketers who already need to jump through hoops to ensure they don’t break the platform’s in-depth advertising rules: you now need to worry about your target audience muting your account, too. Instagram just rolled out the new feature a couple of weeks ago, which gives users the right to “mute” annoying […]
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Online reviews have been a contentious topic for a very long time. Depending on who you ask, they’re either the best way to connect with your customers and clients or an incredibly risky endeavor that can backfire, leaving you to deal with significant public relations disasters. This uncertainty often leads businesses operating in the online […]
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Twitter recently announced major changes to their scheduling and publishing features in response to concerns about spam and safety on the platform. If you’re marketing products or maintaining a social media presence there, you should know that these changes may impact how, when, and what you post. One of the most impactful changes for businesses […]
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Facebook Ads are an integral part of your online marketing strategy. They not only help build your community on the platform itself, but can help build traffic to your website, and advertise sales and other offers for brick and mortar businesses. Beyond integrating with other online channels such as email, you can use Facebook Ads […]
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As of just last year, Instagram boasted nearly 500 million users. That’s more members than the United States has citizens throughout the entire country, and more than 10 times the population of Canada. Around 15 million of those members are businesses and/or digital marketing experts who use the platform to drive more conversions and sales. […]
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A while back on my company blog, I wrote a post about how to track social media campaigns in Google Analytics. If you’re not already doing that, stop reading this post, and go check that one out. It’s a critical part of proving the ROI on your social media campaigns. The definition of social media […]
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I’ve written about Facebook Messenger bots before – but today, I’m going to take it a step further and show you how to use Messenger bots with your Facebook Live videos to help you generate more qualified leads. The bot will allow viewers to easily sign up for your email list to stay in touch and […]
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More than half of consumers say a business needs to be available 24/7. Implementing a live chat feature on your website can help with this a bit. When you consider that 42% of consumers prefer live chat because they don’t have to wait on hold and 51% of them use it for multi-tasking purposes, if […]
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When it comes to lead generation, most people go to obvious places like Google AdWords and Facebook Ads first. What this means is platforms like YouTube are often underutilized, but that doesn’t mean it’s not a great place to be. (It’s a wonderful thing for you if your competition hasn’t caught onto it yet.) Take […]
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