In today’s fast-paced, hyper-connected world, it seems everyone is on social media. On the surface, it makes digital marketing appear to be the ultimate medium for marketers. The issue with that assumption is that digital advertising fulfills consumer demand that has already been created by another source. With traditional forms of media such as direct […]
Read More
When you ask marketers what their biggest challenges are, it’s no surprise to hear that many of them say “content promotion.” Getting links and social media shares is becoming more of a struggle for even the most popular blogs. So, what can you do to promote your content more effectively? That’s where a pre-outreach strategy […]
Read More
If you build it, they will come just doesn’t work when it comes to websites and online businesses. With so much out there, you have to make sure people know you’re there, and that means taking action to promote your website. Sure, you can invest in social media advertising and search engine optimization, but there […]
Read More
There was a time in the not-so-distant past when internet marketers were flooding the internet with “guest blogs.” These articles were comprised of niche-related content stuffed with keywords and often, of little actual substance. Marketers would then use them to fish for backlinks to websites. Things have changed, but back then there were often massive […]
Read More
Many entrepreneurs feel like they have to do everything alone – including coming up with new ideas, making customer profiles, marketing and developing new products. The evolution of the internet and digital marketing makes it a lot easier for businesses to get input from others via crowdsourcing. No matter what your cause or need, this […]
Read More
How can something be automated and personal? Don’t the two terms contradict one another? In marketing, you hear two things preached more often than anything else: focus on building quality relationships with your customers through personalization, but automate your marketing where you can. After all, there are only so many hours in a day, and […]
Read More
Just 30 years ago, the bulk of a business’s PR outreach campaign was connecting with members of the press, getting articles published in newspapers, and running local events to connect with one’s community. But that’s far from enough in today’s digital world, where the right relationship or visibility can dictate your success. I’ve said before […]
Read More
I’m especially fond of outreach marketing. In fact, I believe it has the power to help businesses break free from the “background noise” all marketers fight against in today’s over-saturated media environment. It humanizes, connects, and encourages deep development of networks that often produce powerful results far beyond any simple SEO or content marketing plan. […]
Read More
The entrepreneur community is massive. With the world moving ever-closer to the “gig economy,” more people than ever are choosing to make the jump into self-employment and self-run businesses. That network can be a significant source of support and value – but only if you reach them the right way. As entrepreneurs, we all know […]
Read More
