As a marketer, you no doubt understand that without conversion rate optimization (CRO), you could have all the traffic in the world, and still risk not turning a profit. You probably know the things you should do – various best practices, split-testing – to convince your traffic to convert. You’re likely doing these things, and […]
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Since the average attention span has decreased from 12 to just eight seconds – meaning goldfish now can hold attention longer than we humans can, it’s important to take steps to stand out whenever possible. We’re constantly bombarded with information, especially when we’re online – and to cope with that overload, we process things quickly […]
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The holidays are a busy time of year for us, but the end of the year (EOY) is an excellent time to stop and evaluate your business progress. What you choose to include in yours will depend highly on your niche, products and service, and goals. But, no matter what you choose to include, the […]
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