Video is a powerful form of content – and it works for brands online. Nearly 52% of marketing professionals across the globe say video is the type of content with the best return on investment. And considering 65% of people are visual learners, what better way to connect with your potential customers than by featuring […]
Read More
HTTP status codes are a set of guidelines for how networking should work between systems sharing information. Most of us are familiar with 404 – because that’s what we see when we try to visit a page that’s no longer there. These codes are sent from the server where the website you’re visiting is hosted, […]
Read More
We get it: it’s hard to admit that your industry is changing. Despite how cutting-edge we can feel as marketing experts and small business owners, the reality of existing in this space is that once you’ve found one way to make money and develop your business, it can be tough to move onto the next […]
Read More
Running PPC campaigns that meet your business needs without breaking the bank isn’t exactly an easy thing to do. It’s quite the balancing act for many, including those who consider themselves PPC professionals. The entire goal is getting more clicks – and hoping those clicks not only translate to site traffic, but to leads that […]
Read More
A content delivery network, or CDN, is a global network of servers. They are spread out across the world, and are responsible for a relatively large chunk of all traffic online. They server as the hosting space for static web elements, which ensures the dynamic elements of your website are served quickly, resulting in a […]
Read More
If you are involved in creating content or online marketing, it is essential to have the latest information to remain relevant and effective. The following conferences provide powerful information each year. Some are massive in size and attract industry leaders from around the world while others offer more intimate settings and give attendees the opportunity […]
Read More
When your business reaches the point where it’s time to bring on employees, there’s a certain happiness, accompanied by some nervousness. You want to bring on people who share your vision, and whom you can trust to take care of your baby when you’re not there. Hiring an employee can be a costly endeavor. If […]
Read More
It’s high time you get serious with SEO. More than 93% of online experiences begin with a search engine. The search engine is the first thing that people use to find something they’re interested in. Even if you’re running an AdWords campaign, you’re still not getting 100% of organic traffic that your website deserves because over […]
Read More
Today’s businesses have to rely on customer data, not only to make strategic decisions to keep themselves ahead of the competition, but to better personalize the customer experience. And though customers want more control over data privacy and how their information is used, they are willing to share personal data when there are clear benefits […]
Read More
When’s the last time you looked at your PPC account? Is it doing well? That’s no excuse to leave it running on autopilot. When you audit your account, you’re looking deep into the nuts and bolts, trying to determine if there are areas that need work or some extra attention to improve performance. When […]
Read More
