Frightening news for Instagram marketers who already need to jump through hoops to ensure they don’t break the platform’s in-depth advertising rules: you now need to worry about your target audience muting your account, too. Instagram just rolled out the new feature a couple of weeks ago, which gives users the right to “mute” annoying […]
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Hell hath no fury for a marketer like a manual penalty from Google. As an SEO expert, I often find myself cleaning up issues for clients who find themselves at the mercy of penalties. Often, these penalties stem from actions taken by black hat SEO experts who promise the world, yet deliver little in the […]
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I’m especially fond of outreach marketing. In fact, I believe it has the power to help businesses break free from the “background noise” all marketers fight against in today’s over-saturated media environment. It humanizes, connects, and encourages deep development of networks that often produce powerful results far beyond any simple SEO or content marketing plan. […]
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Those who don’t hang out in a lot of Facebook groups may be unfamiliar with Instagram engagement pods. In short, engagement pods are either groups on Facebook or chat groups within the Instagram platform within which all members have agreed to like or comment on each other’s posts every day. The technique was considered a […]
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Google is now actively practicing mobile-first indexing. That means the search engine giant is actively showing preference to websites that mobile-optimize well across a wide variety of devices. Unfortunately, not every website was (or is) ready for this change; a long list of businesses still don’t mobile-optimize because they just don’t see it as being […]
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Most of us have a smartphone. Some of us, particularly those of us under the age of 40, have multiple smartphones, tablets, computers, laptops, Kindles and other electronic devices. Our devices are integral to everyday life at this point. They help us do business, they let us relax, and they encourage is to connect with […]
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Settle in and get ready to take notes – this is important information for every digital marketer and online business. There may be a new negative SEO attack in town, and this time, it has the ability to seriously hamper SEO campaigns for even the most upstanding website owners. Known informally as “canonical negative SEO,” […]
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Online reviews have been a contentious topic for a very long time. Depending on who you ask, they’re either the best way to connect with your customers and clients or an incredibly risky endeavor that can backfire, leaving you to deal with significant public relations disasters. This uncertainty often leads businesses operating in the online […]
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Twitter recently announced major changes to their scheduling and publishing features in response to concerns about spam and safety on the platform. If you’re marketing products or maintaining a social media presence there, you should know that these changes may impact how, when, and what you post. One of the most impactful changes for businesses […]
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Video is a powerful form of content – and it works for brands online. Nearly 52% of marketing professionals across the globe say video is the type of content with the best return on investment. And considering 65% of people are visual learners, what better way to connect with your potential customers than by featuring […]
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