We talk a lot in marketing about knowing who your target audience is, but in many cases we don’t dig much deeper than age ranges, geographic locations, and interests. All of this is great, but it still produces a picture that often requires significant customization and adjustments after the fact. Trial and error, if you […]
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You’re watching the news and you see a popular story item trending just about everywhere – especially on online outlets and across social media. The first thing you might think to do is create a blog or social post of your own to take advantage of the viral nature of the story, but that isn’t […]
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Looking for new leads isn’t every business owner’s favorite task. It’s time-consuming, and some people are just uncomfortable cold-calling, following up with strangers, and networking in general. All of those are issues you should try to overcome, but we’ll talk about strategies to help you meet that particular goal another day. In the meantime, let’s […]
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How can something be automated and personal? Don’t the two terms contradict one another? In marketing, you hear two things preached more often than anything else: focus on building quality relationships with your customers through personalization, but automate your marketing where you can. After all, there are only so many hours in a day, and […]
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It’s hard to believe we’re already part of the way through summer, and really, the year. In just six months, I’ve witnessed one of the biggest shifts in SEO and digital marketing in years – all because technology is finally catching up with the human desire for more information. But don’t expect those changes to […]
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Expertise. Authoritativeness. Trustworthiness. These three components make up the E-A-T acronym, one of the most important acronyms you need to keep in mind when you are developing your website’s SEO campaign. The concept of E-A-T was first introduced back in 2014. Quite by accident, actually. Someone accidentally leaked some of Google’s Search Quality Guidelines and […]
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Google confirmed back in early August, via a tweet by Danny Sullivan, that the brand new Google broad core update had officially rolled out. While broad core updates come out several times per year, this most recent change is almost as major as Panda and Penguin were when they first rolled out. As you might […]
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A lot of small businesses tend to place a lot of emphasis on the development of their websites and, subsequently, their SEO efforts. While your website is a critical element to your SEO strategy, claiming your Google My Business (GMB) listing can make a huge difference to your organic ranking and website traffic as well […]
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There’s no doubt about it – video marketing is huge. No matter what social site or website you land on, you’re bound to see at least a few videos, ranging from vlogs to LIVE sessions to carefully constructed advertisements. Video gives marketers the opportunity to grab the attention of their audiences with short, creative bursts […]
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Just 30 years ago, the bulk of a business’s PR outreach campaign was connecting with members of the press, getting articles published in newspapers, and running local events to connect with one’s community. But that’s far from enough in today’s digital world, where the right relationship or visibility can dictate your success. I’ve said before […]
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