Websites aren’t “set it and forget it” marketing tools. They need constant attention, ranging from technical function to the regular review of content. Speed, storage, SEO, and content relevancy are critical to ensuring that the right person sees your content at the right time — without becoming frustrated by endless loading delays. In fact, a […]
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E-commerce platforms are constantly evolving. What started as a method for listing products on HTML sites back in the ‘90s has now become a highly-technical industry full of some of the most advanced, automated tools in marketing. It’s no secret that modern e-commerce platforms can make it a heck of a lot easier to market […]
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It doesn’t matter if you’re starting a brand new business or if it just never seemed like social media would be a great fit for your marketing strategy. It’s never too late to get started. More importantly, it’s a heck of a lot easier than you think to build a social strategy from the ground […]
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SEO is SEO, right? Well, not exactly… Search engine optimization has been around for decades – it’s as old as the search engines themselves. But it hasn’t always been as highly specialized. This is especially true for businesses who use SEO to get noticed or to market products. If you’re running a business, you’ve […]
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Understanding SEO is one thing, but setting actual goals beyond “organic traffic” is another. They key is to make sure you are setting S.M.A.R.T. goals – goals that are realistic and purposeful. Making sure your goals are properly focused will ensure your company vision meshes well and is incorporated into your overall marketing strategy. But […]
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I’m going to preface today’s article with a quick disclaimer: I’m not a lawyer, nor do I play one on television. Please be sure to contact your lawyer or a legal service if you have questions about copyright, trademark, and using images you find on the web for your business website, social media pages, or […]
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So many people discount Twitter as a busy platform for socialization, rather than an important platform for marketers and businesses. They often choose to focus on Facebook and other social media outlets instead, assuming Twitter marketing is just too hard or too frustrating. Maybe it’s the 280-character limit, or the fact that Twitter is proliferated […]
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It doesn’t matter if you are marketing for a large national brand, a small local business, or a privately owned blog that’s just looking to gain a little bit of traction. One of the first things you need to do before starting any sort of campaign – paid or organic – is keyword research. While […]
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I’m not going to lie; link building isn’t as easy as it was a couple of years ago. Of course, that’s not really bad news – we’re now better focused on creating quality backlinks on relevant websites in the industry than ever before. The problem is that your average website owner or blogger (someone involved […]
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You’ve probably heard a million times that “content is king” and that you need to create as much of it as possible for your website and other online platforms. Content isn’t worth anything, though, if it isn’t high-quality and relevant to your goals and message. Your audience needs to find it useful and applicable to […]
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