In the early days, Google wasn’t as robust or accurate as it we know it to be today. It was incredibly easy to rank for anything – whether contextually related to the actual content of your website or not – with keyword stuffing and other shady practices. Ranking for just about anything was as simple […]
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Want to see how your search engine optimization (SEO) efforts are coming along? Not sure where to start with optimizing your website? Take a look at these tools, which will help address everything from keyword research to how the search engines see your site, link building, and more. 1. Google Search Console Though Google Search […]
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If you are involved in creating content or online marketing, it is essential to have the latest information to remain relevant and effective. The following conferences provide powerful information each year. Some are massive in size and attract industry leaders from around the world while others offer more intimate settings and give attendees the opportunity […]
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When your business reaches the point where it’s time to bring on employees, there’s a certain happiness, accompanied by some nervousness. You want to bring on people who share your vision, and whom you can trust to take care of your baby when you’re not there. Hiring an employee can be a costly endeavor. If […]
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It’s high time you get serious with SEO. More than 93% of online experiences begin with a search engine. The search engine is the first thing that people use to find something they’re interested in. Even if you’re running an AdWords campaign, you’re still not getting 100% of organic traffic that your website deserves because over […]
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A competitive analysis is an important part of your marketing plan. It helps you find how you’re going to achieve a competitive advantage when it comes to your target market. Taking the time to research your competition will provide you with an understanding of how your potential and existing customers look at the competition, as […]
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Today’s businesses have to rely on customer data, not only to make strategic decisions to keep themselves ahead of the competition, but to better personalize the customer experience. And though customers want more control over data privacy and how their information is used, they are willing to share personal data when there are clear benefits […]
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If you’re not using live videos to attract leads and convert them into customers, then you’re doing your brand a disservice. According to Livestream, live video appeals to brand audiences more: 80% would rather watch a valuable live video from a brand than read an article or written content, and 82% prefer live videos than […]
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When’s the last time you looked at your PPC account? Is it doing well? That’s no excuse to leave it running on autopilot. When you audit your account, you’re looking deep into the nuts and bolts, trying to determine if there are areas that need work or some extra attention to improve performance. When […]
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This post originally appeared on Sachs Marketing Group. Have you ever wondered what makes content go viral? While sometimes it is just the luck of the draw, there’s been research to show what makes some types of content do better than others online. In this infographic, we break down the key things you need to […]
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