Running PPC campaigns that meet your business needs without breaking the bank isn’t exactly an easy thing to do. It’s quite the balancing act for many, including those who consider themselves PPC professionals. The entire goal is getting more clicks – and hoping those clicks not only translate to site traffic, but to leads that […]
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Let’s face facts: in the digital media marketing world, there’s always room for improvement. The latest technology or tactic can change an entire marketing strategy and it’s important for marketing companies to be self-aware of their flaws. In the spirit of constructive criticism, I’d invite most SEO companies today to take a look in the […]
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Black hat SEO refers to using tactics that are against search engine terms of service to manipulate ranking. As the SEO industry has changed over the past couple of years, as Google and other search engines seek to improve search result quality to provide a better user experience and traditional black hat techniques are becoming […]
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The SEO industry is constantly changing as Google and other search engines seek to improve their user experience. One of the more recent changes we’re seeing is the rising popularity of voice search, particularly as it relates to local search. What used to be novelty is now a necessity as more consumers are on the […]
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A content delivery network, or CDN, is a global network of servers. They are spread out across the world, and are responsible for a relatively large chunk of all traffic online. They server as the hosting space for static web elements, which ensures the dynamic elements of your website are served quickly, resulting in a […]
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Schema is a type of structured data. Structured data is information presented in a universally understood format. In terms of websites, this means search engine bots are able to tell what a page is about and what elements it contains with greater ease. In return, searchers get more useful results, creating a better user experience. […]
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The entrepreneur community is massive. With the world moving ever-closer to the “gig economy,” more people than ever are choosing to make the jump into self-employment and self-run businesses. That network can be a significant source of support and value – but only if you reach them the right way. As entrepreneurs, we all know […]
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Link building is an important part of SEO, since Google and other search engines look at the number of domains linking to your website. Broken link building is one of many link building tactics. Though it sounds like it could be a little black hat based on the name, it is actually an effective white […]
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Influencer marketing was hot in 2016, and data shows it’s only going to get hotter in 2017. If you’re not using it in your marketing strategy, what’s stopping you? Take a look at these statistics to see if they change your mind about working with influencers. 1. Facebook and Instagram are two times more important […]
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If you’ve got a website, chances are you’re using Google Analytics to get information about the traffic that’s visiting it. If you’re not, you should be. I’m going to assume you’ve already got the tracking code installed on your website, so if that’s not the case, learn how to do it here. It’ll take about […]
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