Last week, I wrote a post with 9 solid link building methods to help you strengthen your SEO. This week, I decided to continue that with a list of eight more options. Even with the 17 of them together, there are still countless other ways you can build links. Some are fairly quick, while others […]
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Link building has to be part of every search engine optimization project, no matter whether you’re dealing with a brand new or an aged website. Why? Because the number (and quality) of links coming to a website from others, and going out from your website to others is a major ranking signal. You could have […]
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If you’re a local business that uses Google My Business, you can now access the Posts feature. This feature allows you to post content directly on Google. The post will show up in the Google search results Knowledge Panel alongside your Google Business listing for a week. Let’s talk about how you can use this […]
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While it’s true that search engine optimization (SEO) and content marketing certainly overlap, it’s important to consider the fact that they are indeed, two separate disciplines. So, that brings us to the question of who should be optimizing the content… the SEO or the content writer? Of course, SEO and content marketing are closely related […]
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If you’ve been involved in the world of social media marketing for a while now, you’ve probably started to notice an interesting pattern that’s developing within the marketing community. For whatever reason, there’s been an imbalance in the way that brands and businesses execute their marketing strategies. It’s not surprising if you understand the roots […]
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Creating video content is typically one of the most intimidating propositions when considering what kind of content you’ll create. When it comes to creating text-based content like a blog post, the average small business owner has enough confidence in their writing ability to sit down at a keyboard and create something. Video, on the other […]
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When it comes to marketing, the only thing that’s certain is that the future waits for no one. Just when you were starting to get used to the status quo, something comes along that completely uproots all your established tactics and techniques. If you’ve been a part of the marketing world for any amount of […]
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We get it: it’s hard to admit that your industry is changing. Despite how cutting-edge we can feel as marketing experts and small business owners, the reality of existing in this space is that once you’ve found one way to make money and develop your business, it can be tough to move onto the next […]
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At the end of April 2017, Google announced it was doing its part to combat fake news with an algorithm update and a procedure change for managing the results for fake news content. Google refers to this type of content as “offensive or clearly misleading content.” Like any other algorithmic update, Google is aiming to […]
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The competition isn’t all bad. Of course you want to do better than they are doing, but the competition is a wealth of valuable information. When you know what to do with it, you can get your business started off on the right foot. And even if you’ve been in business for a long time, […]
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