Facebook Ads are an integral part of your online marketing strategy. They not only help build your community on the platform itself, but can help build traffic to your website, and advertise sales and other offers for brick and mortar businesses. Beyond integrating with other online channels such as email, you can use Facebook Ads […]
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As of just last year, Instagram boasted nearly 500 million users. That’s more members than the United States has citizens throughout the entire country, and more than 10 times the population of Canada. Around 15 million of those members are businesses and/or digital marketing experts who use the platform to drive more conversions and sales. […]
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A while back on my company blog, I wrote a post about how to track social media campaigns in Google Analytics. If you’re not already doing that, stop reading this post, and go check that one out. It’s a critical part of proving the ROI on your social media campaigns. The definition of social media […]
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I’ve written about Facebook Messenger bots before – but today, I’m going to take it a step further and show you how to use Messenger bots with your Facebook Live videos to help you generate more qualified leads. The bot will allow viewers to easily sign up for your email list to stay in touch and […]
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More than half of consumers say a business needs to be available 24/7. Implementing a live chat feature on your website can help with this a bit. When you consider that 42% of consumers prefer live chat because they don’t have to wait on hold and 51% of them use it for multi-tasking purposes, if […]
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If you’ve been in SEO for any length of time, you know search engines can index PDFs, also known as Portable Document Format. But, just because you can do something, doesn’t mean you should do it. Let’s take a look at the pros and cons of using PDFs, and making sure they are as SEO […]
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When it comes to lead generation, most people go to obvious places like Google AdWords and Facebook Ads first. What this means is platforms like YouTube are often underutilized, but that doesn’t mean it’s not a great place to be. (It’s a wonderful thing for you if your competition hasn’t caught onto it yet.) Take […]
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Even the most talented content marketers and writers struggle with one of the most essential parts of creating successful content – keyword research. Sure, there are several tools out there to help make the job easier, but for many, it’s a monotonous task and you can never really be sure you chose the best possible […]
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A redirect tells search engines and users to a different URL from the one they originally asked for. They are necessary when making changes to a website’s URL structure, or when moving content from one domain to another. You can use them to associate common web conventions (http://, www., and so on) with one another […]
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HTTP status codes are a set of guidelines for how networking should work between systems sharing information. Most of us are familiar with 404 – because that’s what we see when we try to visit a page that’s no longer there. These codes are sent from the server where the website you’re visiting is hosted, […]
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