GIF Engine Optimization 101

Chances are if you’re reading this, you know about SEO, or you want to learn more about how it can help your website get more traffic and help you make more money. Today, I’d like to talk to you about a different kind of search engine – the GIF search engine. If you’re familiar with […]

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Will Vine 2 Kill Tik Tok? - Eric Sachs SEO

Will Vine 2 Kill Tik Tok?

Tik Tok has been all the rage with younger audiences. But now that Vine 2, better known as Byte, has been launched, will Tik Tok survive? Beside the fact that its developers are calling this new video looping service Byte, a lot of people are still using the name Vine 2. It became known by […]

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The Google Discovery Feed and Advertising

Word on the street is that the Google Discovery feed will become its new advertising cash flow in 2020.  It hasn’t attracted much attention since its beta launch last year, but Google is certainly excited about it. In 2020, it is expected that ads in the personalized mobile news feed will reach 800,000 users. The […]

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Lessons About Branding from IHOB and Mr. Peanut

Unless you’ve been unplugged or hiding under a rock, chances are you’ve heard about the death of Mr. Peanut. And chances are you probably didn’t care about him while he was alive, but you have thoughts about his death. If that’s the case, you’re definitely not alone. Mr. Peanut, the 104-year-old Planters company mascot, has […]

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