In today’s fast-paced, hyper-connected world, it seems everyone is on social media. On the surface, it makes digital marketing appear to be the ultimate medium for marketers. The issue with that assumption is that digital advertising fulfills consumer demand that has already been created by another source. With traditional forms of media such as direct […]
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When you ask marketers what their biggest challenges are, it’s no surprise to hear that many of them say “content promotion.” Getting links and social media shares is becoming more of a struggle for even the most popular blogs. So, what can you do to promote your content more effectively? That’s where a pre-outreach strategy […]
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Google has added new snippet settings that allow webmasters to control how Google search displays their listings. The settings work either through a set of robots meta tags or an HTML attribute. New Meta Tags to Settings Snippets “Nosnippet” – This old option has not changed. It allows webmasters to specify that they do not […]
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When is the last time you had a wonderful experience as a customer? Chances are, it only took you a few minutes to come up with a story of a company that left you with a long-lasting impression. On the flip side, it probably wouldn’t take you long at all to think of your most […]
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For years, social media has been a critical communication channel. While many marketers believe they’d never see the day, the reality is that social media use is on the decline. Teens and young adults have been on social media since the advent of Facebook, the beginning of Twitter, and the invention of several other channels […]
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