Content vs. Content Marketing - Eric Sachs SEO

Content vs. Content Marketing

Believe it or not, there are still some people who think content and content marketing are the same thing. Going beyond the definition, the difference lies in the difference between content creation and the practice of content marketing. White papers, webinars, and e-books are not content marketing. Ads aren’t content marketing. Your social media posts […]

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All About Backlink Hotspots - Eric Sachs SEO

All About Backlink Hotspots

Learning about backlink hotspots can help you expand on your content strategy to support content. It’s something that’s existed for a while, but we don’t hear many people talking about. What is a Link Hotspot? Link hotspots are pages on a site that gets links in larger volumes and consistent rates than others. For most […]

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Building a Behavioral Design Social Media Strategy - Eric Sachs SEO

Building a Behavioral Design Social Media Strategy

Behavioral design is marketing that gets people to take action. You use neurological and behavioral insights to develop customer interactions and psychologically influence or change their behavior. Here are some tips you can use to incorporate behavioral design into your social media strategy. Market to a State of Mind Behavioral design aims to influence behavior […]

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Changes to the Wayback Machine - Eric Sachs SEO

Changes to the Wayback Machine

If you’ve ever wanted to see what a website used to look like or what a domain used to have on it before you buy, you can use the Internet Archive’s Wayback Machine. What is the Wayback Machine? The Wayback Machine, first launched in 2001, is a highly useful archive of the World Wide Web. […]

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