Do you know what percentage of your search traffic comes from your top 10 pages? When’s the last time you looked? Chances are, it’s a pretty big part of your total monthly website traffic. The older your website is and the more content it has on it, the less those 10 pages tend to account […]
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Google has officially announced that GoogleBot will no longer obey robots.txt directives related to indexing. If you are a publisher relying on robots.txt and no index directives, you have until September 1st 2019 to remove it and start using an alternative. Why the Change? Google will no longer support the directive because it’s not an […]
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Reaching macro-influencer status in itself is difficult and time consuming. You have to produce quality content that attracts followers, build your following, interact with your followers, and adapt to a variety of algorithm changes. For those of us who are following those influencers, it can feel like everyone’s doing the same thing – and that’s […]
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For a successful digital marketing campaign, you must align your marketing strategy with the customer journey so that you can reach your audience and then guide them from discovery to conversion. If you’re not working to support the customer journey, you’ll struggle to get conversions – and without conversions, you’ll have a terrible return on […]
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In a move very unlike the search engine giant, Google announced a broad core update in June, before it actually happened. The update will continue to roll out for a while, and as of this writing, there’s no indication when it will be complete. It’s still too early to determine the full impact of the […]
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