In 2008, we saw the stock market crash, suffering one of the largest points losses in history – and holding the record for the largest drop until 2018. For many, starting a business during this time ended up being a mistake, but in the case of SEO and direct marketing, economic downturns make it possible […]
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Every year, Google hosts their I/O Conference, bringing together developers from around the world to learn from Google experts, and get an early look at the latest developer projects. One of the most interesting takeaways from the 2019 I/O Conference was the revelation that Google will be (and in some cases, already is!) showing podcasts […]
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One of the most important, yet frustrating jobs as an SEO is to develop keyword lists for clients. There’s a lot of time and effort that goes into producing a powerful keyword list, and having a good one can be the difference between seeing the big picture, or just a small piece of it. This […]
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In May 2019, Google updated the Search Quality Evaluator Guidelines again, for the first time since July 2018. The new version of the guidelines added in more detailed instructions about content creator expertise and interstitial pages, and adds “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within the Page Quality in certain areas. Quality raters are expected to follow […]
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