It’s one thing to drive traffic to your website; it’s another entirely to convince the people who visit your homepage or your landing page to take a very specific, desired action. Even the most sought-after products and hot ticket businesses struggle in this area sometimes; that’s where conversion optimization comes in. If you’re not familiar […]
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Many entrepreneurs feel like they have to do everything alone – including coming up with new ideas, making customer profiles, marketing and developing new products. The evolution of the internet and digital marketing makes it a lot easier for businesses to get input from others via crowdsourcing. No matter what your cause or need, this […]
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One thing is for sure: the social media world is ever-evolving and there is no sign of a slow-down in sight. There were a lot of changes in 2018, each providing a lesson and a great deal of insight on how the public perceives and uses available platforms. But as far as changes go, some […]
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We’ve all had it happen at least once — the dreaded ding of a new notification that declares your Facebook ad was denied. It usually comes with a vague comment about following Facebook’s ad rules. Sometimes (if you’re lucky), you’ll get an equally confusing comment about what part of the guidelines you may or may […]
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Websites aren’t “set it and forget it” marketing tools. They need constant attention, ranging from technical function to the regular review of content. Speed, storage, SEO, and content relevancy are critical to ensuring that the right person sees your content at the right time — without becoming frustrated by endless loading delays. In fact, a […]
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