E-commerce platforms are constantly evolving. What started as a method for listing products on HTML sites back in the ‘90s has now become a highly-technical industry full of some of the most advanced, automated tools in marketing. It’s no secret that modern e-commerce platforms can make it a heck of a lot easier to market […]
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It doesn’t matter if you’re starting a brand new business or if it just never seemed like social media would be a great fit for your marketing strategy. It’s never too late to get started. More importantly, it’s a heck of a lot easier than you think to build a social strategy from the ground […]
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SEO is SEO, right? Well, not exactly… Search engine optimization has been around for decades – it’s as old as the search engines themselves. But it hasn’t always been as highly specialized. This is especially true for businesses who use SEO to get noticed or to market products. If you’re running a business, you’ve […]
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Understanding SEO is one thing, but setting actual goals beyond “organic traffic” is another. They key is to make sure you are setting S.M.A.R.T. goals – goals that are realistic and purposeful. Making sure your goals are properly focused will ensure your company vision meshes well and is incorporated into your overall marketing strategy. But […]
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